Small Business Lifestyle

In today’s episode, host Cec Busby sits down with Brad Giles—business coach, entrepreneur, and author of the new book, "Bigger Isn’t Better, Better is Better." Brad brings over 25 years of experience, having founded multiple companies and created more than a thousand strategic plans with CEOs and owner-led businesses. In this conversation, Brad challenges the common narrative that business growth is always about getting bigger. Instead, he suggests that the real path to success and freedom lies in building a better business—one that works for you, your team, and your customers. Key topics 1. Rethinking Growth: Bigger Isn’t Always Better Brad challenges the conventional wisdom that “growth for growth’s sake” is the best path for business success. He warns that chasing bigger teams or higher turnover can lead to burnout, stress, and disconnection from the lifestyle entrepreneurs truly want. The focus should shift to building a “better” business—one that serves the owner, team, and customers