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Today's podcast covers a touchy subject: becoming an online "Expert." The gurus want you to develop these humiliating 'back stories' that you share on videos to gain trust - and get people to like you. But do you really need to do that to earn money online? If you always thought that the only way to earn decent income on the internet was by plastering your face on YouTube videos or public speaking to large audiences from the stage listen to this  podcast.