Nextworld's Podcast

HOW TO DEFINE AND MARKET A LEADING ENTERPRISE BRAND

Informações:

Synopsis

How do you position yourself as a leader in an existing enterprise category or define a new one? We'll discuss the challenges specific to marketing complex enterprise products and how to overcome them. How can Marketing keep ahead of Sales and have a proactive relationship? YAEL ZHENG CMO, Tintri and former VP of Worldwide Marketing, VMware STEVEN WASTIE CMO, Origami Logic and former CMO, AppDynamics SCOTT HOLDEN CMO, ThoughtSpot  About NextWorld's 1 to 100 Conference (2017): At this 1-day conference, startup leaders from the most successful enterprise brands came together to share the secrets of growing to 100M in revenue. We tackled the most challenging questions of revenue growth with specific talks around accelerating sales, marketing, product, going global, and the impact of new enterprise trends