Wedding Video Boss

Welcome to the Wedding Video Boss Podcast, I am your host, Paul Santiago. We’re at Episode 8 and I want to talk a little bit more about pricing so let’s tackle the different pricing strategies, the cost factors that you should consider, and a live breakdown of how to compute for the price. So let’s start with a quote: "Pricing is actually pretty simple...Customers will not pay literally a penny more than the true value of the product." Ron Johnson Pricing is the one thing that creatives never want to talk about. Probably it’s because we create art and art is priceless OR "like you know, I’m just doing this for fun bro”. That’s right! Having a business should be fun! There are different types of pricing strategies but I have summed it up to the three most useful: Price based on cost Price based on market Price based on perceived value Cost factors: Labor - Post Production - Overhead Value Factors: Experience Quality Customer Service Cost breakdown: ---EXAMPLE--- Lead shooter Second sho