Rich & Thin Radio With Kelly Hollingsworth | Get More Bank With Less Bulk

“Expect to fail” is the advice we generally get when we’re out there marketing something new. This is horrible advice. No marketing message is guaranteed to succeed, but it’s only the ill-considered messages that we should expect to fail, and the cost of distributing an ill-considered message is intolerably high. Listen to this episode to find out exactly what this cost is, and how you can avoid it. The post Ep. #61: The Intolerably High Cost of a Bad Offer appeared first on Rich & Thin™ Radio.