Landscape Live!

Kevin McLaughlin discusses successful event marketing. Some of the topics covered include: -Promoting yourself through a trade show -Choosing the right event -Preparing and setting goals for the event -Proper booth setup -Pre-show marketing -Incentives and discounts in the booth -Employees working the booth -Post show follow-up -Measuring resultsMcLaughlin is a trade show manager and partner of MAC Events, L.L.C. For the past 22 years he has been responsible for up to 8 annual consumer events with responsibilities including event marketing, sales management, new business development and leads the firm's Internet Marketing initiative.In 2010, McLaughlin expanded MAC Events into the business-to-business side of trade shows with the addition of NJ Plants – Professional Landscape & Nursery Trade Show and in 2012 he added the Penn Atlantic Nursery Trade Show (PANTS) to their inventory of annual events.Kevin received a B.S. in Marketing & Finance from the University of Oregon in 1