Synopsis
At the 2017 Irrigation Show, Rain Bird had a whopping seven new products on display. Here Alex Nathanson, corporate marketing brand manager, explains what three of them have in common.
Episodes
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Alex Nathanson on Rain Bird ESP-TM2 and ESP-Me with LNK WiFi
10/11/2017 Duration: 37sAt the 2017 Irrigation Show, Rain Bird had a whopping seven new products on display. Here Alex Nathanson, corporate marketing brand manager, explains what three of them have in common.
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New check valve makes XFS-CV Dripline the choice for slopes
10/11/2017 Duration: 01minCombining Rain Bird's Copper Shield Technology and a new 4.3-psi check valve, the XFS-CV dripline can be used in areas with up to 10 feet in elevation changes, says corporate marketing brand manager Alex Nathanson at the 2017 Irrigation Show.
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Rain Bird ESP-9V Battery Operated Controller is more durable than ever
10/11/2017 Duration: 32sSpeaking at the 2017 Irrigation Show, corporate marketing brand manager Alex Nathanson describes what makes the new product so reliable--and so useful to contractors.
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K-Rain's new BL-KR Gen 2 makes grounds care easier
10/11/2017 Duration: 01minErica Vine, COO of K-Rain, says the new device-agnostic Bluetooth controller exhibited at the 2017 Irrigation Show makes mass changes like those needed for managing municipal and school facilities so affordable and efficient "you don't even have to put down your donut" to reset your timers.
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Brad Wardle of Hydro-Rain previews the B-hyve Smart Hose Faucet Controller
10/11/2017 Duration: 52sThe B-hyve Smart Hose Faucet Controller was one of two Hydro-Rain products now in limited release that was exhibited as part of the 2017 Irrigation Show's New Product Contest.
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Toro's Orion Goe on what makes the PCV-500 Precision Check Valve unique
09/11/2017 Duration: 29sOrion Goe, marketing manager for residential & commercial irrigation at Toro, talks about the differentiating value of the PCV-500, which was a nominee in the New Product Contest at the 2017 Irrigation Show.
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Rachio appeals to landscape contractors through consumers
09/11/2017 Duration: 56sSteve Schneiter, channel manager for Rachio Pro, talks at Irrigation Show 2017 about how the controller startup uses customer service (and Amazon reviews) to stand out in a crowded market.
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Hydro-Rain's B-hyve Institutional Controller
08/11/2017 Duration: 38sBrad Wardle, director of B-hyve, describes why the institutional controller is a good fit for landscape contractors at the 2017 Irrigation Show.
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Startup Profile: Sprinkl
08/11/2017 Duration: 37sAt the 2017 Irrigation Show, Daniel Pruessner, co-founder of Sprinkl, describes why he his co-founder Noel Geren got into the irrigation business 3 years ago. The Texas-based startup dedicated to adding advanced conservation and cloud connectivity to sprinkler systems at an affordable price.
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Ep. 141: Is LED For Me?
03/08/2015 Duration: 33minIn this episode, Drew Tedford, Midwest sales manager for FX Luminaire, talks about how LED technology has created new opportunities in landscape lighting. He also discusses the difference between LED and traditional landscape lighting, including the advantages and disadvantages of LED lighting. Finally, he explains fixture types and applications, installation, maintenance costs and material types.
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Ep. 140: What's Up With Vertical Farming?
31/07/2015 Duration: 36minIn this episode, George Irwin, president and founder of Green Living Technologies, discusses why vertical farming is becoming a growing industry. He also covers what types of crops perform well in a vertical environment, the advantages and disadvantages of vertical farming, and where we can soon expect to see vertical farms.
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Ep. 139: The 4 Ps of Differentiation
30/07/2015 Duration: 33minIn all highly competitive industries, there are companies that somehow overcome all odds to rise above the competition. What is different about them and how can you become the company that leads your market in profitability, customer loyalty and employee retention? Ken Thomas, co-founder of Envisor Consulting, believes the formula for success is in understanding and delivering the "4 Ps of Differentiation."
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Ep. 138: What's Your Sales Process?
29/07/2015 Duration: 34minIn this episode of Landscape Live, Joe Salemi, product marketing manager at DynaSCAPE, discusses the importance of following a defined sales process and tracking leads to maximize your company’s sales opportunities.
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Ep. 142: Do You Have Peony's Envy?
22/07/2015 Duration: 37minTonight we will be talking to Kathleen Gagan, Owner of Peony's Envy and discussing peonies, including such topics as how to properly care for your peonies, the best ways to make your peonies grow, different shapes and sizes of peonies, and common mistakes people make with their peonies.
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Ep. 137: How to be a Proven Winner
08/07/2015 Duration: 34minIn this episode, Jane Beggs-Joles, licensing analyst and marketing specialist for Spring Meadow Nursery, talks about what consumers are looking for in plant material. She also covers what Proven Winners represent, as well as the most popular and latest Proven Winner plants.
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Ep. 136: Creating Inedible Landscapes
26/06/2015 Duration: 34minIn this episode, Chris Markham, wildlife biologist and president of New Jersey Deer Control, talks about the behavior of deer, including their habitats, lifestyles, typical diet and natural migration patterns. He explains solutions to deer damage, including using proper plant selections, topical treatments and physical barriers.
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Ep. 135:Let the wood chips fly
24/06/2015 Duration: 39minIn this episode, Cary Shepherd, chainsaw applications expert for Husqvarna, discusses chainsaw safety and maintenance. He explains how to choose the right chainsaw for your application and the correct personal protective equipment needed, as well as the importance of having an emergency plan in case something goes wrong.
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Ep. 134: Maintaining Your Clients
17/06/2015 Duration: 41minIn this episode, Justin Flatow, director of landscape maintenance for Green Meadows Landscaping, talks about his position at the company, their business mix and the processes he uses each day to make Green Meadows run smoothly. He also discusses his responsibilities, how the company converts design/build into maintenance contracts, as well as how snow and ice management fit into the mix.
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Ep. 133: The State of the Market
04/06/2015 Duration: 32minIn this episode, Ron Edmonds, president of The Principium Group, talks about the current state of the landscape market. He also discusses business acquisitions in the lawn and landscape space, the impact of the Brickman/ ValleyCrest deal (BrightView) and the impact of private equity. Finally, Edmonds covers who's buying and who's selling, along with how to make your business more attractive.
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Ep. 132:Outsourcing Your Human Resources
03/06/2015 Duration: 29minIn this episode, Diana Brown, sales and marketing coordinator of Consolidated Human Resources, discusses payroll and workers' compensation as it pertains to the landscaping industry. She explains how to save money with pay-as-you-go workers' compensation. In addition, she teaches the importance of outsourcing certain human resource functions in order to resolve issues and get back to what you do best.