Landscape Live!

Dave Conklin is a highly energetic and successfully savvy entrepreneur who motivates his audiences by sharing real-world, interactive strategies for businesses to use both in search marketing and social media. Conklin shares his “Should I or Shouldn't I?” checklist so you can easily assess your current performance compared against your business goals, allowing you to make the decision whether or not social media and search marketing should be a tool in your company's arsenal.Topics we discuss include: -How to find out what people are searching for relating to your business -Tools to rank your website for the actual keywords people search for -How to convert your web site traffic into sales and/or leads -Methods to geographically market to your online target audienceConklin's entrepreneurial career started with mowing lawns and a baseball card selling business out of his parent's apartment (grand opening balloons and all) while in the third grade. More recently, Conklin has built three profitable a