Landscape Live!

Whether you have one truck or a fleet of trucks, one employee or a hundred, how you present your company to the public is critical to creating and establishing your own unique image. Too often, landscape contractors fail to be consistent with their “branding and messaging” to their clients, creating mixed messages and causing consumer confusion which will result in lost revenue opportunities and mixed messages.In this episode Adam Sokoloff, President of Sunrise Signs, explains: -What is a logo and why you must have one. -Is it time to update your current logo? -Color definitions and what they say about your brand. -Brand consistency for small businesses. -Small brand changes that can have a huge impact on your company. -How car and truck wraps can help brand your fleet.Sokoloff's career originally began at the High School of Engineering and Science in Philadelphia. After graduating high school, he quickly realized that engineering was not his thing and became a music major in college. Althou