Landscape Live!

What is a green brand and what is it not? Judith Guido, Chairwoman and founder of Guido & Associates, a business management company, will explain how you can capitalize on this trend that is exploding throughout our industry and around the world. Some of the topics that we will cover include: -What is a green brand and do you create one? -How do you differentiate yourself from the other “green businesses”? -How can you create a greener advantage? -What are some green “myths”? -Tactical tips for profitable and sustainable “green” growth -Green in the white industry. -What is the future of green? Guido & Associates specializes in the areas of Strategy, Branding, Sales, Marketing, Research, Product Development and Mergers & Acquisitions within the Green, Snow and Sustainable markets and focuses on helping organizations grow their people and profits. Guido has been recognized as one of the highest-ranking women in the Green Industry. Prior to founding her own business management