Landscape Live!

Jerry McKay discusses the evolution of landscape lighting over the years, including the various lighting uses, styles and applications.He walks you through the general growth of the company from one installer to 12 employees and how to: -Create a market in your area - Develop strategic partnerships -Design a maintenance program -Sell lighting installation service -Set yourself apart from competitorsHe also covers lighting design.McKay is owner and president of McKay Landscape Lighting and the primary lighting designer for the company. He is a native of Omaha, Nebraska, a graduate of Creighton Preparatory School, and got his B.A. degree from Seattle University. In 1987, he began a lawn care service that over time, slowly evolved into an outdoor lighting company. The business officially re-launched in 1992 as McKay Landscape Lighting. Since then, the company has grown into a regional market leader and one of the area's only dedicated outdoor lighting firms.For more information, visit McKay Landsc