Landscape Live!

Bill Arman, the former Regional Vice President of ValleyCrest Landscape Companies, is going to take his 46 years of experience and share his cornucopia of ideas with you to make your "green industry journey" a little bit easier, a lot more fun and a heck of a lot more profitable!With 29 years of experience overseeing ValleyCrest's $25 million Southern California maintenance operations, including 6 branch offices, 5 service lines and over 600 employees, Arman knows how to get from "here" to "there" easier, faster and with less pain and will show you how to "Harvest Your Potential." Arman served as Vice President of Human Resources at ValleyCrest for two years specialized in the area of organizational development and for all training, recruiting and performance management systems for this $650 million, 6,500-employee operation. He is trained and educated as a horticulturist along with a long career in corporate landscaping nurtured at one of the nation's largest landscape companies. His expertise in human devel