Creatives Meet Business

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship. This episode features event planner Danielle "Dani" Thomas who joined us in June of 2018 during our roundtable event on Event Planning. She shares all about how events are actually experiences via the five senses framework. Without further ado, let's hop in and hear what Dani has to say! Notes: 0:00 to 2:50 - Ashland Opening Remarks and Intro of Dani Thomas 2:55 to 3:21 - Dani introduction of self 3:22 to 3:58 - Experience = immersion 3:59 to 9:18 - Purpose of event Experience for the sake of art or brand Meow Wolf example of experience for the sake of an experience  Events at SXSW are examples of events for the sake of a brand If creating for a brand, everything you're doing needs to speak to the brand If creating for the sake of an experience, but you've brought in sponsors or other invested individuals, you have to