Creatives Meet Business

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship. This episode features Sarah K Wolf, former Marketing Director of The Austin Chronicle, who joined us in June of 2018 during our roundtable event on Event Planning. She shares all about event marketing: from guerrilla tactics to ticket giveaways to ALL the avenues for extending your organic reach. If you're trying to get the word out about your event (or anything!) without spending a dime, tune in!  Notes: 0:00 to 2:10 - Ashland Opening Remarks and Intro of Sarah K Wolf 2:11 to 3:02 - Introduction of Self and Topic 3:03 to 15:20 - Opportunities for Organic (Free) Reach Create a Facebook Event Can be a sponsorship perk to tag a sponsor in Facebook event Ticket integration functionality Great avenue for sharing updates and announcements (including logistical updates) Utilize free community calendars Be aware of submis

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship. This episode features Sarah Lo, VP of Professional Services at Red Velvet Events, who joined us in June of 2018 during our roundtable event on Event Planning. She shares ALL about communication: with vendors, team members, and volunteers. If you're looking for insights into communication while the stakes are high, tune in! Notes: 0:00 to 2:02 - Ashland Opening Remarks and Intro of Sarah Lo 2:03 to 3:22 - Introduction of Self and Topic Prior Proper Planning Prevents Painfully Poor Production Proactive versus reactive Mantra is to be preventive 3:22 to 6:45 - Timely and Effective Communication What's the best method for communication for THEM (i.e. email, text, social media) Adjust how you communicate so they hear what you need them to hear Set clear expectations - DON'T make assumptions Spell it all out, don't assume

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship. This episode features Hayley (Swindell) Wakefield who hosted us in June of 2018 during our roundtable event on Event Planning. She shares ALL about event sponsorship: how to find sponsors, how to communicate with them, how to create your benefits package and sponsor deck, and top tips on sponsor stewardship. This episode is packed to the brim with insights that'll help anyone who asks for money, even if they're not in events. Without further ado, let's hop in and hear what Hayley has to say! Notes: 0:00 to 2:15 - Ashland Opening Remarks and Intro of Hayley Wakefield 2:18 to 8:04 - Hayley introduction of self and topic 8:05 to 10:11 - Event Creation Step 1: Create a Budget What can be an in-kind donation? Once you know asks, figure out how to divide into levels (i.e. 10k, 5k, 1k) 10:12 to 11:22 - Sponsor Decks Sponso

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship. This episode features (former) event planner Richelle Ouellette who joined us in June of 2018 during our roundtable event on Event Planning. She shares all about the nuts and bolts of events - everything from logistics to budgets to creative decision making. Without further ado, let's hop in and hear what Richelle has to say! Notes: 0:00 to 1:44 - Ashland Opening Remarks and Intro of Richelle Oullette 1:45 to 2:54 - Richelle introduction of self 2:55 to 15:33 - Creating Your Own Roadmap for a Successful Event First step - prioritize goals / objectives of event i.e. Marketing event (needs leads from event registration, social media account names from photo booth). Be specific with goals for event. The more specific, the more likely you are to achieve it Creatives Meet Business event example Goals shape format for ev

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship. This episode features event planner Danielle "Dani" Thomas who joined us in June of 2018 during our roundtable event on Event Planning. She shares all about how events are actually experiences via the five senses framework. Without further ado, let's hop in and hear what Dani has to say! Notes: 0:00 to 2:50 - Ashland Opening Remarks and Intro of Dani Thomas 2:55 to 3:21 - Dani introduction of self 3:22 to 3:58 - Experience = immersion 3:59 to 9:18 - Purpose of event Experience for the sake of art or brand Meow Wolf example of experience for the sake of an experience  Events at SXSW are examples of events for the sake of a brand If creating for a brand, everything you're doing needs to speak to the brand If creating for the sake of an experience, but you've brought in sponsors or other invested individuals, you have to

Hi there folks! We're taking a break from our regularly scheduled podcast programming to share interviews with Creatives Meet Business Experience (CMBXP) Guides about their workshops at our upcoming event September 19 - 21.  This episode features Kyle Ali sharing about his upcoming workshop "The Art of Negotiation: Know Your Worth" taking place on Saturday, September 21st from 9:30 AM to 11:30 AM at CMBXP. Want to join us? Snag your badge at cmbxp.com!

Hi there folks! We're taking a break from our regularly scheduled podcast programming to share interviews with Creatives Meet Business Experience (CMBXP) Guides about their workshops at our upcoming event September 19 - 21.  This episode features The Austin Chronicle's Sarah Marloff (Associate News and Qmmunity Editor) and James Renovitch (Web Editor) sharing about their upcoming workshop "Writing Tips to Get You the Right Kind of Attention." Want to join us? Snag your badge at cmbxp.com!

Hi there folks! We're taking a break from our regularly scheduled podcast programming to share interviews with Creatives Meet Business Experience (CMBXP) Guides about their workshops at our upcoming event September 19 - 21.  This episode features writer and teacher Claire Campbell sharing about her upcoming workshop "Conscientious Writing and Revision." Want to join us? Snag your badge at cmbxp.com!

Hi there folks! We're taking a break from our regularly scheduled podcast programming to share interviews with Creatives Meet Business Experience (CMBXP) Guides about their workshops at our upcoming event September 19 - 21.  This episode features standup comedian Carina Magyar sharing about her upcoming workshop "Never Tell a Boring Story Again." Want to join us? Snag your badge at cmbxp.com!

Hi there folks! We're taking a break from our regularly scheduled podcast programming to share interviews with Creatives Meet Business Experience (CMBXP) Guides about their workshops at our upcoming event September 19 - 21.  This episode features social media powerhouse Alexis Davis of The Content Plug sharing about her upcoming workshop "From the 'Gram to the Green: a Workshop on Instagram for Business." Want to join us? Snag your badge at cmbxp.com!

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship. This episode features Scott Andrew James, Poet and Author Coach, who joined us in April during our roundtable event on Telling Your Brand Story. He shares all about how to tell the story of what you do in a way that's captivating, engaging, and in only 5 seconds.... ready to learn how to do it? Without further ado, let's hop in and hear what Scott has to say! Notes: 0:00 to 1:24 - Ashland Opening Remarks and Intro of Scott Andrew James 1:30 to 2:49 - Introduction of Self and Topic His personal mission was to write and give away 1,000 poems in a year. This experience led to the creation of the lunch line pitch. 2:50 to 8:37 - The Lunch Line Pitch What can you say to start up a reasonable and fun conversation while waiting in line for food. Mad Lib - I __(verb)____ Do ___(clients / audience)____________ Example: My mi

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship. This episode features AprilJo Murphy, Editor at Greenleaf Book Group, who joined us in April during our roundtable event on Telling Your Brand Story. She shares all about the difference between Voice and Tone, how to create a Brand Voice and the emotional intelligence behind Tone. Without further ado, let's hop in and hear what AprilJo has to say! Notes: 0:00 to 1:46 - Ashland Opening Remarks and Intro of AprilJo Murphy 1:47 to 5:32 - Introduction of Self and Topic Establish a voice and think about how your tone can modulate Voice and tone are separate, tone falls under the umbrella of voice Voice is all of the communication you have with all the people inside and outside of your company (email, memo, blog, tweet, logo - it's visual and textual) Even if you are a one-person company, your brand voice is not your persona

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship. This episode features Claire Siegel, Founder of The Petite Professional, who joined us in February during our roundtable event on Goal Planning. This episode includes SO much about self-care. From demystifying what self-care is to ways you can practice it without spending a dime, this episode is chock-full of self-care know-how. Without further ado, let's hop in and hear what Claire has to say! Notes: 0:00 to 1:36 - Ashland Opening Remarks and Intro of Claire Siegel 1:39 to 4:50 - Introduction of Self and Topic Self-care is an absolute necessity for your overall wellbeing 4:51 to 7:03 - First Self-Care Concept Clarified: Self-Care Doesn't Always Mean Doing More Drawing boundaries is an act of self-care, use them to allow you to say no without guilt A personal example of having free time in her schedule (unscheduled

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship. This episode features Kara Perez, Founder of bravely, who joined us in February during our roundtable event on Goal Planning. This episode includes SO much about financial goal planning. From the "why" behind the goal to some tactical how-to info, this episode is chock-full of financial goal setting know-how. Without further ado, let's hop in and hear what Kara has to say! Notes: 0:00 to 1:41 - Ashland Opening Remarks and Intro of Kara Perez 1:46 to 2:07 - Introduction of Self and Topic 2:08 to 3:25 - Setting a Financial Why Connect with a financial why Personal story about setting a financial why 3:26 to 5:00 - Set a SMART Goal S = Specific M = Measurable A = Achieveable  R = Realistic T =  Timebound Example =  I want to pay off $10,000 in student loan debt by the end of 2018 5:02 to 10:59 - Organize Money Check your accounts Very easy in

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship. This episode features Maggie Gentry Miller, Founder of MaggieGentry.com, who joined us in February during our roundtable event on Goal Planning. This episode uncovers the values behind goal planning and how you can create more meaningful goals for yourself. Without further ado, let's hop in and hear what she has to say! Notes: 0:00 to 1:06 - Ashland Opening Remarks and Intro of Maggie Miller 1:11 to 2:42 - Introduction of Self and Topic Mindful Moments  2:43 to 9:12 - David DeSteno Research - Power of Gratitude Delaying gratification study in the 1970s with a marshmallow and children Kids who could wait for second marshmallow had "grit"  Further studies of those same children who waited for a second marshmallow hit every success marker (good grades, good colleges, good work), but they weren't living as long. Deprivation of what we want now and

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship. This episode features Pei Sim, Founder of The Paper + Craft Pantry, who joined us in February during our roundtable event on Goal Planning. This episode covers measuring success for yourself and ways to goal plan with you AND your business in mind. Without further ado, let's hop in and hear what she has to say! Notes: 0:00 to 2:32 - Ashland Opening Remarks and Intro of Pei Sim 2:36 to 4:02 - Introduction of Self and Topic Write goals in pen! 4:03 to 8:58 - Define Success for Yourself and for Your Business Set goals for yourself, not based on what you think is expected of you Be careful to not get caught in the cycle of wanting more GIF example that shows you can't have perfect balance Pei doesn't believe in perfect balance, it's a series of ebbs and flows 8:59 to 13:22 - Setting Goals Start 10 years out and work back in Separated by categor

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship. This episode features Neelan Choksi who joined us in November during our roundtable event on Bootstrap. This episode outlines the Growth Stage of Bootstrap Entrepreneurship and includes so much amazing info on how to GROW. Without further ado, let's hop in and hear what he has to say! Notes: 0:00 to 2:12 - Ashland Opening Remarks and Intro of Neelan Choksi  2:13 to 6:32 - Introduction of Self and Topic - Growth Product Market Fit - your service / product matches a need in the market and you have demand It's all about rinsing and repeating Stages 1 through 4 are addictive, but not the growth stage Now you worry about making ends meet, inventory, etc Be honest with yourself, what's the ceiling of the business? That'll determine the funding / business route you select and opt for. This stage is all about rinsing and repeating You know you're in the

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship. This episode features Lou Ellman who joined us in November during our roundtable event on Bootstrap. This episode outlines the Valley of Death Stage of Bootstrap Entrepreneurship and includes so much amazing info on how to SELL your way out. This episode is chock full of sales tips, tricks, tactics, and much much more. Without further ado, let's hop in and hear what he has to say! Notes: 0:00 to 1:42 - Ashland Opening Remarks and Intro of Lou Ellman, Founder of RoyaltyZone Like what you hear? Join us for CMBXP (9/20 to 9/22 in Austin, TX) for Lou's workshop on "Sales Skills to Grow Your Business" 1:48 to 2:39 - Introduction of Topic - Valley of Death Only way out is to sell your way out No outside funding in bootstrapping, the only way to get funding is through sales 2:40 to 6:06 - Three Concepts for Selling Hunting - traditional sales pros

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship. This episode features Danny Gutknecht who joined us in November during our roundtable event on Bootstrap. This episode outlines the Quest(ion) Stage of Bootstrap Entrepreneurship and includes so much amazing info on Danny's Essence Mining model. Without further ado, let's hop in and hear what he has to say! Helpful Links! Meaning at Work by Danny Gutknecht Notes: 0:00 to 2:37 - Ashland Opening Remarks and Intro of Danny Gutknecht, Author of Meaning at Work 2:40 to 3:44 - Introduction of Topic - Question Stage  Struggle in entrepreneurship is important, it's helping you learn about what you really want to do 3:45 to 13:00 - Essence Mining Way to understand self and business Example - how siblings are different from each other Resonance - how trust is established through chemicals in the brain Early interest in self discovery and philosophy Pe

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship. This episode features Bijoy Goswami who joined us in November during our roundtable event on Bootstrap. This episode outlines the You Stage of Bootstrap Entrepreneurship and includes so much amazing info on Bijoy's MRE model. Without further ado, let's hop in and hear what he has to say! In other cool news, listen all the way through the episode for a special gift-away...  Helpful Links! Human Fabric by Bijoy Goswami MRE 6 Day Challenge Sarah Vela Interview with Bijoy Goswami  Notes: 0:00 to 1:01 - Ashland Opening Remarks and Intro of Bijoy Goswami, Founder of Bootstrap Austin 1:07 to 5:37 - You Stage from the Roundtable Event 5:40 to 29:30 - Interview with Bijoy Goswami 29:31 to 30:57 - Ashland Closing Remarks Like this podcast? Great! A rating and review is so helpful! Stay in touch, email us (ashland@cmbatx.com) or connect with us on social