Creatives Meet Business

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Kristen Chin with POM PR who joined us in December during our event on PR. As you'll soon find out, she succinctly explains SO much about "timing" in the world of PR. She chats about everything from the variety of different media outlets and when you should pitch them to what should be on your timeline and how  you should format it (and much, MUCH more). If timelines eluded you before this episode, you'll walk away with a spring in your step and a better understanding of all things PR. Because there's so SO much that's exciting about this episode - let's hop in and hear what Kristen has to say! 0:00 to 1:40 - Ashland Opening Remarks and Intro of Kristen Chin 1:41 to 2:01 - Introduction of self and POM PR and topic "Timelines - Why They Matter and How to Plan One" 2

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Casey Miller with lookthinkmake. She joined us in December during our event on PR. As you'll soon find out, she succinctly explains SO much about the world of PR. Topics range from media alerts to press releases to honing your story (aka - know, explain and stay true to your why) and much, MUCH more. If PR confused you before this episode, you'll walk away with a spring in your step and a better vocabulary for chatting about all things PR. Because there's so so much that's exciting about this episode - let's hop in and hear what Casey has to say! 0:00 to 1:27 - Ashland Opening Remarks and Intro of Casey Miller 1:32 to 1:40 - Introduction of discussion topic - honing your story and making it compelling 1:41 to 2:26 - Back it up, begin with your why Don't start with

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Jennifer Sinski with Giant Noise. She joined us in December during our event on PR. As you'll find out, she leaves no stone unturned when it comes to Influencer Marketing. Topics range from what an influencer is, what pay to play is, how to engage with an influencer from a brand perspective and much, MUCH more. If influencer marketing confused you before this episode, you'll walk away with a spring in your step and a better vocabulary for chatting about all things influencer. Because there's so so much that's exciting about this episode - let's hop in and hear what Jennifer has to say! 0:00 to 1:26 - Ashland Opening Remarks and Intro of Jennifer Sinski 1:28 to 1:48 - Introduction of self, Giant Noise and discussion topic 1:56 to 2:38 - Defines Influencer Owns own

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Jon Lebkowsky, founder and CEO of Polycot Associates. Jon is a fascinating fellow and is beyond knowledgable about all things web and development (and on ALL things internet).  Jon shares about the different types of platforms out there (and the difference between them) and what questions you should be thinking about if you're ready to work with a developer. Because there's so so much that's exciting about this episode - let's hop in and hear what Jon has to say! 0:00 to 2:16 - Ashland Opening Remarks and Intro of Jon Lebkowsky 2:20 to 5:23 - Four Categories of Platforms   Hosted Service - examples include Squarespace, Wix, Tumblr Light Content Management System - you arrange the hosting yourself. WordPress is an example. Note - WordPress does have a hosted versio

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Alyssa Scavetta with Masonry. You'll find that she leaves no stone unturned when it comes to website admin. Topics include: domains, hosting,  SSL certificates, 301 and 404 error messages and more. If website lingo confused you before this episode, you'll walk away with a spring in your step and a better vocabulary for chatting about the web. Because there's so so much that's exciting about this episode - let's hop in and hear what Alyssa has to say! 0:00 to 1:55 - Ashland Opening Remarks and Intro of Alyssa Scavetta 1:59 to 4:01 - Anecdote about aiding a brand after their original domain included the number 1 at the end of it (name wasn't on brand) Google Domains - find alternative domains and search misspells  Domains - roughly $10 to $12 a year SEMrush - findin

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Jeremy Cox, Digital Director at McGarrah Jessee. He shares so so much about branding - brand positioning, brand personality, branding elements, what makes a brand unique and distinctive, pitfalls and more. Because there's so so much that's exciting about this episode - let's hop in and hear what Jeremy has to say! 0:00 to 1:55 - Ashland Opening Remarks and Intro of Jeremy Cox Examples of McGarrah Jessee client work: Whataburger, Frost Bank, Shiner Beers, Yeti Coolers 2:00 to 3:58 - Branding Your Site - Consistency in Tone and Appearance Branding is vastly important Branding - what does it mean. Jeremy's definition: It's not - just a name, logo or a couple of colors It is - the public facing manifestation of who you are Also includes people's perception of wha

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Alex O'Neal, an Austin-based UX Consultant with UXtraordinary and Instructor at General Assembly Austin. She shares so so much about testing, metrics, analytics and more. Alex begins with the reasons WHY we test and moves into metrics and analytics. She also walks us through a great alternative to AB tests for smaller sites - before and after snapshots. One of the coolest we things we learned about was POP - Prototyping on Paper (check it out, it's awesome). Without further adieu, here's Alex... 0:00 to 3:18 - Ashland Opening Remarks and Intro of Alex O'Neal 3:20 to 5:12 - Why Do We Test? Two big questions of User Experience  Who is on the other end of the screen? What are they doing? 5:15 to 7:59 - Analytics for Websites Some hosting services offer their ow

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Paul Glantz, an Austin-based CPA, who owns Launch Consulting, Inc. Launch Consulting, Inc. assists clients throughout the business process - from business consulting to entity selection to bookkeeping to tax preparation. In case you missed it, Paul was featured in the previous episode which answered questions like: What is a CPA and when do I need one, plus he strolled us through the World of Taxes and shared about deductions, estimated taxes and more. You see why we brought him back for business structures (like LLCs) and advice for getting started, right?   0:00 to 1:03 - Ashland Opening Remarks and Intro of Paul Glantz, CPA 1:04 to 4:10 - Advice for Getting Started Set up an entity Get an EIN (pretty much the social security number for your business) This is fr

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Paul Glantz, an Austin-based CPA, who owns Launch Consulting, Inc. Launch Consulting, Inc. assists clients throughout the business process - from business consulting to entity selection to bookkeeping to tax preparation. For all of these reasons, Paul will be back for the next couple of episodes as we tackle LLC and Business Structures and a mystery episode. Without further adieu, let's tackle taxes! 0:00 to 2:08 - Ashland Opening Remarks and Intro of Paul Glantz, CPA 2:14 to 3:51 - What IS a CPA CPAs can focus in certain spaces like: Public Accounting, Taxes, Industry / Private Practice  CPAs in taxes help with compliance and filings and more 3:53 to 6:22 - Taxes and Who Can Prepare Them Taxes can be prepared by a tax service provider (like H&R Block), an En

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We recorded the content for this podcast at our live event on Social Media in June. This episode features Hailey Whidden, Account Coordinator with Social Distillery. Her episode on "How to Plan an Engaging Content Calendar & Curation Tips" goes into three types of content: original, consumer generated and repurposed content. Hailey shares excellent tips on setting up listening streams to share relevant content to your audience and how to leverage social media holidays to work into your existing content. Some of our favorites here at CMB include: Hug Your Cat Day (June 4th), Maple Syrup Day (December 17th), National Potato Chip Day (March 14th), No Dishes Day (May 18th), and Ask a Stupid Question Day (September 28th). :15 to 1:04 - Introduction 1:05 to 1:37 - Three types of content C

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We recorded the content for this podcast at our live event in June. This episode features Alejandra Cos, a Strategic Account Manager with Facebook. Her episode on "Paid Strategies for the SMB" goes into Facebook's algorithm for serving ads and what you can do to best position your ads for success. The discussion ranges from the type of content that performs best on Facebook to what does best on Instagram to bids and budgets and custom lists and lookalike audiences to relevance scores and so so much in between. This episode will knock your socks off (unless you're already sock-less). :15 to 3:30 - Introduction This episode pairs nicely with "Storytelling and Social Media with Ryan Johnston" - go back and listen to it if you haven't heard it yet. Overview of what's to come from Alex Faceb

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We recorded the content for this podcast at our live event in June. This episode features Ryan Johnston, Director of Content at Social Distillery. His episode on "Storytelling for the Nimble Marketer" goes into the "why" of social media and how social media platforms exist as places to tell our stories. With the human attention span  dropping from 12 to 8 seconds, using story in your social media posts to captivate your audience is more vital than ever. Oh, and he's hilarious. 0:00 to 2:47 - Introduction  Ryan's Bio from his website - it's hilarious! Spoilers! Star Wars: A New Hope & Star Wars: Return of the Jedi 2:47 - What's Storytelling  Social media created to tell personal stories 3:22 - Personal Storytelling on Facebook Selective life story - baby photos, political beli

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We record the content for this podcast at our live events. This episode features Meredith Gonsalves, instructor at General Assembly Austin and Digital and Social Content Strategist at Deloitte. Her episode on "Social Media Strategy Mapping" walks you through the six (6) main aspects that you'll need to keep in mind for getting started with new social media channels OR if you're about to tackle a new campaign. The topics she discusses are applicable to anyone who wants to make the most out of their social media marketing. 0:00 to 3:28 - Introduction & Supplemental Materials Social Media Strategy Map Overview 3:30 - Meredith Introduces Self Teaches Digital Marketing classes at General Assembly Austin 3:55 - 6 Tips for Social Media Strategy Mapping - whether it be for a new socia

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We record the content for this podcast at our live events. This episode features Kristen Sussman, President and Founder of Social Distillery  who will tell us all about "The Secret (SEO) Power of Social Media" and gives seven (7) stellar tips on how to get you started. :58 - Superhero Origin Story - Peter Parker aka Spider-Man 2:42 - Kristen's Superhero Origin Story Intermittent Thoughts from an Austin Ad Gal Texas Ad Grad American Association of Advertising Agencies Transform 2011 5:20 - 7 Tips and Tricks for SEO Google's Keyword Planner Make 2 lists - a 3 or 4 keyword list and a 20 keyword list Use these keywords and be consistent across all of your social media platforms (About Us section)  Incorporate a blog on your website Post once a week Doesn't always have to be you wri

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We record the content for this podcast at our live events. This is our roadmap (aka - long trailer) for what to expect over the next 6 to 8 weeks as we release 6 episodes with our social media pros. These episodes are EPIC. We hope this taste of what's to come gets you super energized for these episodes as they release. 2:03 - Kristen Sussman, President and Founder - Social Distillery The Secret (SEO) Power of Social Media & Tips to Get You Started 2:53 - Ryan Johnston, Director of Content - Social Distillery Paid, Owned and Earned: Storytelling & Content for the Nimble Marketer 3:45 - Hailey Whidden, Account Coordinator - Social Distillery How to Plan an Engaging Content Calendar & Curation Tips 5:30 - Alejandra Cos, Strategic Account Manager - Facebook Paid Strat

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We record the content for this podcast at our live events. This episode features five Financial Planners, all sharing insights into retirement and everything you always wanted to know about IRAs* (*but were afraid to ask): 1:23 - Bill Simonet, Simonet Wealth Management  Build up savings first IRA (prioritize AFTER savings) - traditional or Roth, Simple or SEP Once you start adding employees, then add in 401(k)s Income matters for IRAs, Revenue matters for 401(k)s Separate personal assets from professional, build savings for small business. Become "ramen profitable" - then start focusing on IRAs and 401(k)s 7:26 - Chris Baum, Palermo Wealth Management Vehicles for small business owners - SEP IRA, Simple IRA and Solo 401(k) He's a huge fan of Solo 401(k) Competition has made ev

Hi there folks! This is the final chapter in our two part "mini-series" on budgets. Be sure to check out "Budgets...What's in a Name?" if you want some more insights into creating a budget best suited for you and your lifestyle.  Our podcast content is "filmed" in front of a live "studio" audience.  You may be (briefly) fooled into thinking that this audible chocolate was recorded in a studio. Alas, although oftentimes the vocals are clear, there will be evidence that our experts are recorded live at the events (with background noise to prove it). This episode features five Financial Planners, all sharing tips and tricks you can use to stay on budget and tools that will help you along the way: 1:42 - Chris Baum, Palermo Wealth Management Saving for a cash reserve Saving for priorities (vacation, gifts, debt reduction, retirement) Snowball approach for paying off debt (Dave Ramsey - Debt Snowball Method) (Dave Ramsey) Envelope System + Modified Envelope System! 7:42 - Megan Poore, Lucien Stirling and Gray

Hi there! Creatives Meet Business is an event series based out of Austin, Texas for creatives of ALL disciplines to no longer think of themselves just as "artists" and "creatives" but also as "small business owners" and "entrepreneurs."  Podcast episodes feature experts who participated in the live event. Don't be fooled by the crystal clear vocals you'll oftentimes hear, our experts are recorded live at the events (and there will sometimes be background noise that proves it...).  This episode features five Financial Planners, all sharing their insights on what a budget is and how you can make it work for you:  2:41 - Sophia Bera, Gen Y Planning 5:06 - Philip Olson, The Art of Financing (there was something a bit off with the mic, sorry...) 9:18 - Bill Simonet, Simonet Wealth Management 14:39 - Chris Baum, Palermo Wealth Management 20:43 - Megan Poore, Lucien, Stirling & Gray Advisory Group There's something unique and magical about how each of these Financial Planners describes a budget. Sometimes it's