Creatives Meet Business

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship. This episode features Bijoy Goswami who joined us in November during our roundtable event on Bootstrap. You'll actually hear from him again in two weeks! This episode is the overview of the bootstrap business model and an outstanding overview of the other forms of business models out there. Let's hop in and hear what he has to say! 0:00 to 1:20 - Ashland Opening Remarks and Intro of Bijoy Goswami, Founder of Bootstrap Austin Link to Bijoy's Slides 1:21 to 4:12 - Musical Fugue and Human Fugue Definition of Fugue and Framework of Human Fugue Model Watch a Fugue! Four (4) Basic Houses of Human Fugue  Phenomena Rights  Resources Meaning Processes inside of houses to deal with each house Phenomena -- scientific methord Rights -- democracy // Produces laws Resources -- observe a problem, create a solution, sell to a customer // Produces business

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship. This episode features Ashley Thompson, Managing Director at the Blackbaud Institute for Philanthropic Impact, who joined us in August during our roundtable event on Fundraising. As you'll soon find out, she has so much to share about thought leadership and how to get yourself on the path toward that. Because there's so much magic in this episode - let's hop in and hear what Ashley has to say! 0:00 to 1:15 - Ashland Opening Remarks and Intro of Ashley Thompson 1:20 to 2:34 - Introduction of Self and Topic How to Win Friends and Influence People - build authentic relationships. Win the hearts and minds of people through listening, humility, and real authenticity  2:35 to 3:33 - Qualities of Thought Leadership Authentic Truthful Based in real knowledge, awareness, and understanding Vehicle to build a base and your audience 3:34 to 4:52 - Wha

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship. This episode features Erica Ekwurzel, Founder and Owner of CivicAIM, who joined us in August during our roundtable event on Fundraising. As you'll soon find out, she has so much to share about how to get to know your donor and how to prospect (with specific examples!). Because there's so much magic in this episode - let's hop in and hear what Erica has to say! 0:00 to 1:35 - Ashland Opening Remarks and Intro of Erica Ekwurzel 1:40 to 2:33 - Introduction of Self and Topic Founded CivicAIM - works with gift givers What do we think of when we think of "fundraising"? 2:34 to 3:46 - Why Do People Give? Because they're asked Because people that they trust ask them Because they believe in your cause Because they want to be recognized / because they want to be part of a larger purpose Tax advantages 3:47 to 6:18 - What Do Donors Expect and Want?

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship. This episode features Aubrey Wilkerson, Executive Director of Out Youth, who joined us in August during our roundtable event on Fundraising. As you'll soon find out, he has so much to share about revenue streams and how to play to your strengths for funding sources. Because there's so much magic in this episode - let's hop in and hear what Aubrey has to say! 0:00 to 3:41 - Ashland Opening Remarks and Intro of Aubrey Wilkerson 3:46 to 4:52 - Introduction of Self and Topic Started at UT, raising money for super computers Executive Director of Out Youth Board member for The Telling Project Board member for the Austin Tennis Club Fundraiser for over 10 years 4:53 to 7:10 - Sources of Funding Grants Researching and finding grantors Writing Letter of Intent  Writing Grant Interviews / Site Visits Executing the Grant Reporting and Deliverables Cor

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship. This episode features Meghan Wells, Cultural Arts Division Manager at the City of Austin Economic Development Department, who joined us in August during our roundtable event on Fundraising. As you'll soon find out, she has so much to share about how to be a better collaborator. Because there's so much magic in this episode - let's hop in and hear what Meghan has to say! 0:00 to 1:06 - Ashland Opening Remarks and Intro of Meghan Wells 1:10 to 1:49 - Introduction of Topic (Public / Private Partnerships) Public sector = government Private sector = community members that want to partner 1:50 to 3:44 - Be Authentic Tell your authentic story Be committed to making good work and to your craft Be invested in yourself Make good work, then get it out into the world Document it - take pictures, record things, build a portfolio, create a budget history, l

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship. This episode features Sally Blue, fundraising coach and consultant, who joined us in August during our roundtable event on Fundraising. As you'll soon find out, she has so much to share about how your vision should be what's driving your fundraising. Because there's so much magic in this episode - let's hop in and hear what Sally has to say! 0:00 to 1:39 - Ashland Opening Remarks and Intro of Sally Blue 1:43 to 2:44 - Introduction of Self Consultant and Coach Association of Fundraising Professionals (link to Austin chapter) 2:45 to 6:12 - Misson, Vision, and Your Why (and how it connects to fundraising) Your mission and vision should be the basis of your fundraising, should be the heart of what you're doing Be clear on your mission / vision Be sure your board knows them too! Mission = what you do everyday, day to day activity of your organizat

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship. This episode features Kyle Banahan, Brand Manager for SkinnyPop Popcorn at Amplify Snack Brands, who joined us in June during our roundtable event on Branding. As you'll soon find out, he has so much to share about positioning along with the other p's. Because there's so much magic in this episode - let's hop in and hear what Kyle has to say! 0:00 to 2:28 - Ashland Opening Remarks and Intro o Banahan 2:32 to 3:44 - Introduction of Self and Topic (Differentiating in a Crowded Market) Former Brand Manager for Lean Cuisine and Hot Pockets 3:45 to 5:47 - 4 P's of Differentiating - Low Hanging Fruit Attended SXSW Panel "Why Marketing Hasn't Changed in 10,000 Years" and was reminded of fundamentals 4 P's Product - change the product slightly. Example - a smaller popcorn (smaller kernel) Price - be less expensive Packaging - logo change or packag

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship. This episode features James Lanyon, Vice President of Strategy and Innovation at T3, who joined us in June during our roundtable event on Branding. As you'll soon find out, he is a fount of knowledge on all things sales AND designing products for your audience. Because there's so much magic in this episode - let's hop in and hear what James has to say! 0:00 to 3:46 - Ashland Opening Remarks and Intro of James Lanyon 3:51 to 6:53 - Introduction of Self and Topic (Designing for Sales) Despite all the case studies and business books you read, the truth in product and service creation that generates more demand is really more fundamental and gets down to two key realities. Personal story about graduate program Background in sales over 18 years Opportunity to control your own destiny from sales 6:54 to 7:48 - Where You Need to Focus Pitch Produc

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Kaitlin Maud, Director of Strategy at T3 and independent consultant, who joined us in June during our roundtable event on Branding. As you'll soon find out, she has so much to share about branding overall, but more specifically about leveraging your personal brand for your business strategy. And, she does it in right at 15 minutes! Because there's so much magic in this episode - let's hop in and hear what Kaitlin has to say! 0:00 to 2:13 - Ashland Opening Remarks and Intro of Kaitlin Maud 2:19 to 3:30 - Introduction of Self 3:31 to 8:27 - Introduction of Branding (relaying for purposes of sharing the same definition) Brands exist in the eyes and mind of the consumer Consumers perception of your brand, is your brand You can create a visual representation of a br

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Rachel Clemens, Chief Marketing Officer at TradeMark Media, who joined us in June during our roundtable event on Branding. As you'll soon find out, she has so much to share about the principles behind every engaging story and does it in just over 10 minutes! Because there's so much magic in this episode - let's hop in and hear what Rachel has to say! 0:00 to 1:40 - Ashland Opening Remarks and Intro of Rachel Clemens 1:42 to 2:13 - Introduction of Self and Topic (Behind Every Engaging Story...is a Set of Principles) 2:14 to 2:50 - Why Storytelling is Important Humans are predisposed to tell stories Wired for conclusion, want closure on story Stories allow audiences to move from passive to active 2:51 to 5:18 - Unearthing Stories & Rules of Storytelling  Unde

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Trenzio Turner, Parter at Sanders\Wingo, who joined us in June during our roundtable event on Branding. As you'll soon find out, he has so much to share about empathy - how it differs from sympathy, how you can develop it, and how you can leverage it for your brand; and does it in just under 15 minutes! Because there's so much magic in this episode - let's hop in and hear what Trenzio has to say! 0:00 to 2:14 - Ashland Opening Remarks and Intro of Trenzio Turner 2:14 to 2:37 - Introduction of Self and Topic (What is Empathy, How Do I Use It and How Can I Leverage it For My Brand?) Empathy is a strength, not a weakness 2:38 to 4:19 - Difference Between Sympathy and Empathy Empathy - putting yourself in someone else's shoes, understanding or relating to their bel

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Billy Moyer, Author and Founder of SOS Leadership, who joined us in April during our roundtable event on Managing Professional Relationships. As you'll soon find out, he has so much to share about setting up relationships properly in the first place (to avoid burning bridges); and does it in just under 15 minutes! Because there's so much magic in this episode - let's hop in and hear what Billy has to say! 0:00 to 1:28 - Ashland Opening Remarks and Intro of Billy Moyer 1:33 to 3:33 - Introduction of Self and Topic (Walking Away Gracefully: Calling it Quits Without Burning Bridges) Example with prospect that wasn't a fit and how Billy helped that prospect find the right provider for their needs. Approach is to look at why he shouldn't work with a certain client inst

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Kara Kriegshauser, Client Services Professional, who joined us in April during our roundtable event on Managing Professional Relationships. As you'll soon find out, she'll walk you through the fine art of managing up, down, and across in under 15 minutes. Because there's so SO much that's exciting about this episode - let's hop in and hear what Kara has to say! 0:00 to 1:40 - Ashland Opening Remarks and Intro of Kara Kriegshauser 1:41 to 3:44 - Introduction of Self and Topic (Managing Up, Down, and Across) Managing up - trying to influence someone to change their mind who has say over your paycheck Managing down - managing an employee, assistant, intern Managing across - working with someone equal to you (a peer) to accomplish a goal that you desire 3:45 to 5:10

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Dr. Vagdevi Meunier, Founder and Executive Director of The Center for Relationships, who joined us in April during our roundtable event on Managing Professional Relationships. As you'll soon find out, she'll walk you through the fine art of boundary setting in under 15 minutes. Because there's so SO much that's exciting about this episode - let's hop in and hear what Dr. Vagdevi has to say! 0:00 to 1:43 - Ashland Opening Remarks and Intro of Dr. Vagdevi Meunier 1:49 to 2:39 - Introduction of Self and Topic (Boundaries) As soon as you're in a relationship, you have to think about boundaries We negotiate boundaries from the time we're children 2:40 to 6:37 - Setting boundaries Know what makes you feel like somebody crossed a boundary for you Boundaries are about

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Jen Spencer, Founder of The Creative Executive, who joined us in April during our roundtable event on Managing Professional Relationships. As you'll soon find out, she's basically crafted a Professional Relationship 101 course that you get to partake of in under 15 minutes. She begins with defining various types of relationships then walks you through how to design them to work for you. Because there's so SO much that's exciting about this episode - let's hop in and hear what Jen has to say! 0:00 to 0:57 - Ashland Opening Remarks and Intro of Jen Spencer 1:00 to 2:14 - Introduction of Self and Topic (Designing Professional Relationships) She isn't referring to all of the relationships that are part of your network (some of those are at a more superficial level), i

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Claire Winslow, President and Senior Strategist at Best Practice Media, who joined us in February during our event on Digital Marketing. As you'll soon find out, she shares some completely brilliant insights into the world of Online Reputation Management and what you can start doing now to own your front page. She chats about which platforms you can solicit reviews on (if you must), how to google yourself incognito, tools for managing your online reputation, and so much more. Because there's so SO much that's exciting about this episode - let's hop in and hear what Claire has to say! 0:00 to 1:11 - Ashland Opening Remarks and Intro of Claire Winslow 1:16 to 1:26 - Introduction of Self and Topic (Online Reputation Management and Social Listening) 1:27 to 3:34 - Soci

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Cortney Hickey, Digital Marketing Manager at lookthinkmake, who joined us in February during our event on Digital Marketing. As you'll soon find out, she shares some completely brilliant insights into the world of SEO and what you can start doing now. She chats about when to be creative (and when not to be creative), how to set up a Keyword Planner, how to update previous content to be more searchable and so much more. Because there's so SO much that's exciting about this episode - let's hop in and hear what Cortney has to say! 0:00 to 1:35 - Ashland Opening Remarks and Intro of Cortney Hickey There's a couple hisses and pops in this episode - sorry! 1:36 to 2:07 - Introduction of Self and Topic (how to get search engines to work for your blog) SEO can seem int

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Chad Jones, founder of Hatcreek Marketing, who joined us in February during our event on Digital Marketing. As you'll soon find out, he shares some awesome insights into the world of analytics and what you should really know. He chats about the scientific method, how to find the analytics that you actually need to measure and so much more. Because there's so SO much that's exciting about this episode - let's hop in and hear what Chad has to say! 0:00 to 1:43 - Ashland Opening Remarks and Intro of Chad Jones 1:46 to 2:36 - Introduction of Self and Why Analytics Should be Measured Now (Not Later) You should be paying attention to analytics at every stage of your business as analytics help you keep your finger on the pulse with your customers and prospective clients

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Maggie Miller, owner of MaggieGentry, who joined us in February during our event on Digital Marketing. As you'll soon find out, she shares some awesome insights into the world of email marketing. She chats about everything from strategies with downloadables and providing valuable resources to your audience to healthy open rates to strategies on when to send your emails (and much much more). Because there's so SO much that's exciting about this episode - let's hop in and hear what Maggie has to say! 0:00 to 1:59 - Ashland Opening Remarks and Intro of Maggie Miller 2:05 to 3:42 - Introduction of Self and Marketing for Solopreneurs Misconception is that marketing for solopreneurs is only social media You no longer own the content that you put out on Facebook, Instag

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features James Renovitch with The Austin Chronicle who joined us in December during our event on PR. As you'll soon find out, he succinctly explains PR from the journalist's perspective. He chats about everything from how you should speak to press to what you should share with them to maintaining your own personality (and much, MUCH more). Because there's so SO much that's exciting about this episode - let's hop in and hear what James has to say! 0:00 to 2:42 - Ashland Opening Remarks and Intro of James Renovitch 2:47 to 4:45 - Rule 1: Know That You're Emailing Another Human Being Know who you're talking to! That extends to the publications (what their bread and butter is) and what each journalist covers Know why you're writing to them. Tech related? About social issues?