Creatives Meet Business

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship. This episode features Erica Ekwurzel, Founder and Owner of CivicAIM, who joined us in August during our roundtable event on Fundraising. As you'll soon find out, she has so much to share about how to get to know your donor and how to prospect (with specific examples!). Because there's so much magic in this episode - let's hop in and hear what Erica has to say! 0:00 to 1:35 - Ashland Opening Remarks and Intro of Erica Ekwurzel 1:40 to 2:33 - Introduction of Self and Topic Founded CivicAIM - works with gift givers What do we think of when we think of "fundraising"? 2:34 to 3:46 - Why Do People Give? Because they're asked Because people that they trust ask them Because they believe in your cause Because they want to be recognized / because they want to be part of a larger purpose Tax advantages 3:47 to 6:18 - What Do Donors Expect and Want?