Creatives Meet Business

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features James Renovitch with The Austin Chronicle who joined us in December during our event on PR. As you'll soon find out, he succinctly explains PR from the journalist's perspective. He chats about everything from how you should speak to press to what you should share with them to maintaining your own personality (and much, MUCH more). Because there's so SO much that's exciting about this episode - let's hop in and hear what James has to say! 0:00 to 2:42 - Ashland Opening Remarks and Intro of James Renovitch 2:47 to 4:45 - Rule 1: Know That You're Emailing Another Human Being Know who you're talking to! That extends to the publications (what their bread and butter is) and what each journalist covers Know why you're writing to them. Tech related? About social issues?