Creatives Meet Business

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Rachel Clemens, Chief Marketing Officer at TradeMark Media, who joined us in June during our roundtable event on Branding. As you'll soon find out, she has so much to share about the principles behind every engaging story and does it in just over 10 minutes! Because there's so much magic in this episode - let's hop in and hear what Rachel has to say! 0:00 to 1:40 - Ashland Opening Remarks and Intro of Rachel Clemens 1:42 to 2:13 - Introduction of Self and Topic (Behind Every Engaging Story...is a Set of Principles) 2:14 to 2:50 - Why Storytelling is Important Humans are predisposed to tell stories Wired for conclusion, want closure on story Stories allow audiences to move from passive to active 2:51 to 5:18 - Unearthing Stories & Rules of Storytelling  Unde