Creatives Meet Business

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Kaitlin Maud, Director of Strategy at T3 and independent consultant, who joined us in June during our roundtable event on Branding. As you'll soon find out, she has so much to share about branding overall, but more specifically about leveraging your personal brand for your business strategy. And, she does it in right at 15 minutes! Because there's so much magic in this episode - let's hop in and hear what Kaitlin has to say! 0:00 to 2:13 - Ashland Opening Remarks and Intro of Kaitlin Maud 2:19 to 3:30 - Introduction of Self 3:31 to 8:27 - Introduction of Branding (relaying for purposes of sharing the same definition) Brands exist in the eyes and mind of the consumer Consumers perception of your brand, is your brand You can create a visual representation of a br