Creatives Meet Business

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship. This episode features Kyle Banahan, Brand Manager for SkinnyPop Popcorn at Amplify Snack Brands, who joined us in June during our roundtable event on Branding. As you'll soon find out, he has so much to share about positioning along with the other p's. Because there's so much magic in this episode - let's hop in and hear what Kyle has to say! 0:00 to 2:28 - Ashland Opening Remarks and Intro o Banahan 2:32 to 3:44 - Introduction of Self and Topic (Differentiating in a Crowded Market) Former Brand Manager for Lean Cuisine and Hot Pockets 3:45 to 5:47 - 4 P's of Differentiating - Low Hanging Fruit Attended SXSW Panel "Why Marketing Hasn't Changed in 10,000 Years" and was reminded of fundamentals 4 P's Product - change the product slightly. Example - a smaller popcorn (smaller kernel) Price - be less expensive Packaging - logo change or packag