Creatives Meet Business

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship. This episode features James Lanyon, Vice President of Strategy and Innovation at T3, who joined us in June during our roundtable event on Branding. As you'll soon find out, he is a fount of knowledge on all things sales AND designing products for your audience. Because there's so much magic in this episode - let's hop in and hear what James has to say! 0:00 to 3:46 - Ashland Opening Remarks and Intro of James Lanyon 3:51 to 6:53 - Introduction of Self and Topic (Designing for Sales) Despite all the case studies and business books you read, the truth in product and service creation that generates more demand is really more fundamental and gets down to two key realities. Personal story about graduate program Background in sales over 18 years Opportunity to control your own destiny from sales 6:54 to 7:48 - Where You Need to Focus Pitch Produc