Creatives Meet Business

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Alex O'Neal, an Austin-based UX Consultant with UXtraordinary and Instructor at General Assembly Austin. She shares so so much about testing, metrics, analytics and more. Alex begins with the reasons WHY we test and moves into metrics and analytics. She also walks us through a great alternative to AB tests for smaller sites - before and after snapshots. One of the coolest we things we learned about was POP - Prototyping on Paper (check it out, it's awesome). Without further adieu, here's Alex... 0:00 to 3:18 - Ashland Opening Remarks and Intro of Alex O'Neal 3:20 to 5:12 - Why Do We Test? Two big questions of User Experience  Who is on the other end of the screen? What are they doing? 5:15 to 7:59 - Analytics for Websites Some hosting services offer their ow