Creatives Meet Business

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Jeremy Cox, Digital Director at McGarrah Jessee. He shares so so much about branding - brand positioning, brand personality, branding elements, what makes a brand unique and distinctive, pitfalls and more. Because there's so so much that's exciting about this episode - let's hop in and hear what Jeremy has to say! 0:00 to 1:55 - Ashland Opening Remarks and Intro of Jeremy Cox Examples of McGarrah Jessee client work: Whataburger, Frost Bank, Shiner Beers, Yeti Coolers 2:00 to 3:58 - Branding Your Site - Consistency in Tone and Appearance Branding is vastly important Branding - what does it mean. Jeremy's definition: It's not - just a name, logo or a couple of colors It is - the public facing manifestation of who you are Also includes people's perception of wha