Creatives Meet Business

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship. This episode features AprilJo Murphy, Editor at Greenleaf Book Group, who joined us in April during our roundtable event on Telling Your Brand Story. She shares all about the difference between Voice and Tone, how to create a Brand Voice and the emotional intelligence behind Tone. Without further ado, let's hop in and hear what AprilJo has to say! Notes: 0:00 to 1:46 - Ashland Opening Remarks and Intro of AprilJo Murphy 1:47 to 5:32 - Introduction of Self and Topic Establish a voice and think about how your tone can modulate Voice and tone are separate, tone falls under the umbrella of voice Voice is all of the communication you have with all the people inside and outside of your company (email, memo, blog, tweet, logo - it's visual and textual) Even if you are a one-person company, your brand voice is not your persona