Social Capital

330: Taking Control of Your Personal Brand - with Claire Bahn

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Synopsis

Meet Claire Claire is a personal brand strategist and the CEO and Co-Founder of Claire Bahn Group. She has been helping high-achieving entrepreneurs, investors, founders, and executives create their best personal brand for over 10 years. As an entrepreneur and influencer with over 70,000 followers on social media, she has learned the importance of creating and maintaining your personal brand. Claire helps entrepreneurs leverage their personal brand to develop the authority, influence, and trust they need to exceed their business goals.  Can you share what personal branding is and why it matters to you so much? Basically, there are so many different nuances of personal branding. But really your basic personal brand is essentially what people think about you when they do a Google search on you or they meet you for the first time in person. It's literally someone's initial reaction to you, and how they feel about you whether they want to work with you and that sort of thing. So that's your baseline personal b