Social Capital
328: Crafting Messaging That Attracts Your Ideal Clients - with Ashley Mae Fernandez
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:36:16
- More information
Informações:
Synopsis
Meet Ashley Ashley is an ex-corporate marketing executive for a $4 billion company turned to online marketing consultant who has helped hundreds of six, seven, and eight-figure online entrepreneurs create customer-centric marketing and sales strategies. As a certified NLP practitioner, Ashley believes the power of marketing is to teach your ideal clients how to think, not tell them what to do using a combination of psychographics and human behavior in your brand messaging. What is the number one mistake you see when it comes to messaging? It's kind of hard to narrow it down to one. But what I really see a lot specifically with clients that I've worked with is a lot of the time people will create content that doesn't really reflect their ideal client. What I mean by that, and one of the biggest things that I've found, especially through my NLP training and working with all these clients, the one thing that I've found that was so transformational was that your messaging and marketing is a reflection of your