Social Capital

Meet Lisa She is the President of Evolution Marketing, a Wisconsin-based women-owned certified B Corporation specializing in the area of global sustainability consulting and storytelling, environmentally responsible creative design, and ethical marketing. I keep hearing about the social side of sustainability, but I thought sustainability was only about recycling and addressing environmental issues. Can you define that for us? In all sincerity, the average American really believes that when you say sustainability, you're talking about the environmental side. True sustainability comes in a holistic manner and what that means we like to talk about it as like three legs of a stool. So those three legs of the stool are people which would be the social side. So that equates to corporate social responsibility. Planet would be the environmental stewardship side, which is the environmental side. Then profit or economic viability would be making sure that the business you're doing is making money while you're doing