Social Capital

Meet Geoffrey   He is the founder of Voice Express Corporation, with multiple patents covering the personalization of voice-enabled print media, and VOT (the voice of things), Stern has been at the forefront of using voice to drive commerce and customer engagement. Stern's products have been used in over 60 million Build-a-Bears in sentiment expression, photo imaging, direct mail, packaging, and point of sale signage to name a few.   Does every product, service, and brand need a voice, and how do you discover that voice?   I think when we're in school, we're always asked to find our own voice, whether we're writing or whether we're an artist. Think of a child where the first thing that they do, the first interaction that they have is to hear their loved one mother's or father's voice and to start to gurgle and interact with the world through voice. So voice is very primal and it's also a primal trigger. There were some brands that really kind of feature themselves and define themselves through audio. Th