Social Capital

Meet John   John brings his experience of lead generation, marketing automation, and social media marketing to up Optessa. started out his career with New York, Community Bancorp as a marketing assistant and later worked for iCIMS and Hermetic Solutions Group and Versatile Roles, driving new business and elevating the brand within their respective industries. John holds a bachelor's degree in business administration with a concentration in marketing and advertising from Seton Hall University.   How do you determine the channels where you have a presence online?   So I always start with doing research. I think that there are no shortage of platforms that are available to anyone these days, and there seems to be a new one every week or new features so I think it all starts with doing your research. The other piece that a lot of people forget is that you don't have to be on every single one of them. I don't think anyone really has the time to do this effectively so you have to stick to the channels where y