Social Capital

Meet Andrew   Andrew is the founder of Fangled Group, a strategy-first multilingual Global Marketing and Sales Consultant, and has successfully driven business growth in more than 120 countries, driving revenue in the 10s of billions of dollars. He's also the host of the Fangled Cast podcast where incredible guests take deep dives into relevant topics for the business world.   Let's talk a little bit about brand. What do you mean by converting every touch into ferocious advocates for your brand?   Well, one of the things that gets missed is that in the business world, everybody talks about this idea of the mission statement, we talk about your brand story. A mission statement is that thing that goes up on the wall that people talk about to sort of prime themselves before a planning meeting, whereas a mission statement is really who your company is and the brand is what are they saying about you when you're not there? So when we talk about converting every touch, most companies talk about converting cust