Social Capital

Meet Sam   Sam has been an ERP thought leader in the digital transformation space for nearly two decades with a primary focus on financial systems and ERP. He has been part of large transformation initiatives for Fortune 500 corporations but now spends time consulting with SMEs as a principal consultant at ElevatIQ. Sam regularly speaks at industry conferences and contributes his experiences through many popular blogs and publications. He also hosts a podcast called WBSRocks.    Why are manufacturers not exploring these marketing opportunities right now?   When we look at the manufacturing landscape, especially if we talk about the SMB manufacturers, their business model, traditionally, if we look at the manufacturing supply chain, we had the manufacturer, we had the distributor, and we had the retailers. So just going back 20 or 30 years, manufacturers never had to worry about building their brand, because they had distributors who could actually sell for them. But now things are changing in the world,