Social Capital

Meet David   David launched his first web business in the year 2000 and his first podcast in 2006. Since then, he's worked on the agency side as a Head of SEO, in-house as Head of Digital Marketing, and for a trading company as a Digital Marketing Course Producer. He's built his own podcast, Digital Marketing Radio up to 20,000 downloads a month, and in 2019 he founded his own podcast production agency for b2b brands called Casting Cred. You can find David over at castingcred.com!    So you were way ahead of the whole podcasting trend, weren't you?   I was! It was only a bit of fun for me back then around 2006 or so. I published a few shows then and got quite a few listeners and didn't really think too much of it. I just thought of it as a bit of fun rather than actually a serious marketing channel, which I probably should have done.   What mistakes do you see big brands making with their podcasts in 2021?   Oh, there are a lot of big mistakes. There's just horrific quality that you actually hear. T