Social Capital

Meet Curt   Kurt Anderson founded an e-commerce company in 1995 that was ranked three times on the Internet Retailer Magazine's Top 1000 E-Commerce Companies. Since selling that company, Kurt has served as an e-commerce consultant serving manufacturers. He is the author of Stop Being The Best Kept Secret, and founder of b2btail.com an e-commerce resource guide for manufacturers.   How does a custom manufacturer enter the e-commerce market?   Certainly, as we all know, in this world that we're living in today, everything has drastically changed. So a little different dynamic, prior to 2020 and now there's a tremendous sense of urgency. So with e-commerce, as I'm looking out my window, the UPS man just left and dropped off an Amazon package. So Amazon most manufacturers, especially that custom side where they don't have a proprietary product or a finished good, you're like, "Well, hey, I'm left out of that e-commerce party." Original equipment manufacturers that had those finished goods are an easier slid