Social Capital

Meet Suzanne    Suzanne notices a variety of creative ways people are branding themselves, both consciously and unconsciously, but is a successful business brand that results from powerful marketing. When the hype subsides, what keeps a good brand going strong? What is the real secret to consistent brand growth and advocacy? With over two and a half decades of strategic communication, employee brand engagement, and internal brand development, Suzanne's inside-out brand-building strategy creates the clarity and actions necessary for her clients to drive consistency, distinction, and advocacy long term.    In your terms, what is your definition of a personal brand?   So a personal brand is really just a perception. It lives in the minds of the owner and eventually to its market. So it lives in my mind and your mind and all of our audience's minds. It's based on experience, and emotion and then the products and services of that experience. So it's really all about perception and when people realize that in