Social Capital

Meet Glenn   Glen Allen is the go-to CMO of digital course launches. As a multi-instrumental musician turned marketing consultant, he helps entrepreneurs scale five to seven-figure businesses by consulting them and their team through marketing and launching digital courses. He's the host of the Glen Ellyn Show, a YouTube channel about digital marketing, and an entrepreneurial podcast called Unstuck and Unstoppable. He also works as an unpaid chef, housekeeper and, chauffeur for three kids who call him dad.    What is the most effective way to build authentic connections with email list subscribers?   It's to provide value to them. Definitely an imbalance of value over information about yourself or your products or pitches for your products and services. Right now, everybody is having to do a lot of their business online and a lot of that is happening through their email. We are becoming a little bit inundated and saturated right now so it's really important to show up as a person, and not as a product,