Social Capital

Meet Cheale:   Cheale is the CEO and visionary rabbit of Visual Caffeine and for 25 years has stayed true to her authentic self and worked exclusively through her branding agency to help clients magnify and broadcast their message. Currently, visual caffeine continues to bring companies and communities’ goals to fruition, not only by building messages and magnifying voices but by building and magnifying a relationship.    Let's talk about Instagram a little bit. What is one of the biggest mistakes that people are making on Instagram?   Honestly, it's amazing to me, it seems to be the same mistake people have been making since Instagram started. It's the over promoting! People tend to stay really imbalanced with the amount that they're driving really quality-driven content that feeds their credibility, feeds their brand, and instead, they make their channel about sales.    What are a few ways for a company to put their brand out there to exemplify their brand in social media?   I honestly think it's