Social Capital

Meet Nicole: Nicole started her first entrepreneurial journey in 2007 with her husband. They decided to start an organic farm & micro-brewery in the Cascade Mountains of the Pacific Northwest. During the seven years that they ran Acadian Farms & Brewery, she was in charge of all things marketing- everything from events to social media to website design. Learning + doing everything on her own, Nicole created an SEO-friendly website that reached #1 on Google and utilized the power of social media and influencer outreach to get featured in prominent publications like The Oregonian, Portland Monthly, and The Seattle Times, as well as popular craft beer blogs. So let's talk about marketing because this is obviously your world. I know that you do a lot with marketing plans as we do as well. But how would you recommend that small business owner get started with a marketing plan? So that's like, the biggest kind of problem I see when I work with a lot of different business owners. They have ideas, and they have a