Social Capital

Meet Rocky: Rocky is a certified profit first professional who was shocked to learn most business owners don't look at their financial reports. Most business owners are not accountants and don't want to be. When he realized how much of a problem this was, he knew his purpose was to help business owners be profitable. Why do business owners struggle to create profitable businesses? First of all, accountants don't even know how to create profitable businesses, right? They know how to do taxes, they know how to put all the transactions where they belong, according to a formula that says, this is how we do things, this is generally accepted accounting principles. So there's really nobody focused on teaching or helping business owners to understand profitability. That's why I think so many of them struggle, the system I use is from Mike Michalowicz, he wrote the book Profit First. He is a serial entrepreneur, he thought he did it right, sold his companies walked away with a lot of money, and then lost it all, y