Social Capital

Today, Lori does a solocast in which she focuses on data and analytics. She shares 3 simple rules for where you should focus your measurement efforts. Don't overwhelm yourself focus on what's easily available, confirm its accuracy, and most important is the information being collected going to allow you to make an intelligent business decision? So let's dive into available. The data you're collecting should be collected quickly, you don't want to be investing a ton of time to collect information that who knows if it's really going to help you to make some smart decisions. You don't want to expend the effort that far exceeds the value of the data. When you're looking at what you want to measure, make sure that this is something that is within an arm's reach. You can quickly export information or you're using tools that are compiling these data points. At the end of the day, you want to make sure it's available. So you've got Google Analytics or maybe you can see the number of followers on a social media chan