Social Capital

Meet Charles Alexander Charles Alexander’s mission in life is to help busy professionals stand out in a crowded marketplace that is filled with “me too” advisors. He does this by creating story-based explainer videos for busy professionals, like Financial Advisors, Insurance Agents, or anyone else that is in an advisory role, that helps them explain what they do and show personality. How do you create the perfect little story? I always work with clients who are usually in an advisory role in some way, shape, form or fashion. One thing I always want to get across to them a lot of the video out there right now is just somebody staring mindlessly into a camera rambling for about 10 minutes hoping to eventually land another point. More than anything we need stories in our videos. In my particular case, I have folks fill out this really simple six question form and from there is where I'll write the story. And what I want people to understand is that the hero of the story is your client or potential customer. T