Social Capital

Meet Greg Keating Greg Keating is the Director of Sales & Operations for Hangar12. Greg received his undergraduate degree in Marketing & Supply Chain Management from the University of Illinois and received his MBA with a focus in data analytics from the University of St. Thomas in Minneapolis. He brings Fortune 500 experience from Coca-Cola & Ecolab including project management, data analytics, & selling expertise that helps his marketing agency build brand equity, trial, and loyalty for companies of all sizes. I know you're more in the consumer-packaged goods market. Can you tell me a little bit how the consumer-packaged goods market has changed in the last few years, especially as it relates to shopper marketing? In the past, I think shopper marketing was defined as any kind of marketing activation that took place in a retail store. So this might be product sampling or a nice fancy aisle end cap, in store signage, those types of things. Nowadays, well, those things I just mentioned still exist and are ve