Social Capital

Meet Elena Nunez Murdock Elena Murdock is the founder of Ascend Communications, specializing in PR, strategic partnerships, & branding for startups, venture capital, and private equity groups. She managed a 350 million dollar brand, rebranded a 1.5 bil-dollar company in 6 weeks, developed GTM strategies for multi-million dollar tech products, & creates branding strategies for CEOs. Elena is giving a talk at the Stanford Business School titled, "Leveraging Your Brand as a Young Executive." Networking is her superpower. What are some tips that you can share with someone that actually hates networking? My two top tips are, number one, research the event beforehand and the event you go to, now virtual, and just see who's going to be going and then message them on LinkedIn. If you don't have LinkedIn, definitely get a LinkedIn and start messaging them so you have at least five to ten people that you already know before going. Then secondly, I would also go with a friend. So it's just you. If you still feel unco