Rise Up For You

Dr. Margaret Heffernan produced programs for the BBC for 13 years. She then moved to the US where she spearheaded multimedia productions for Intuit, The Learning Company, and Standard&Poors. She was Chief Executive of InfoMation Corporation, ZineZone Corporation, and then iCast Corporation, was named one of the “Top 25” by Streaming Media magazine and one of the “Top 100 Media Executives” by The Hollywood Reporter. The author of six books, Margaret’s third book, Willful Blindness: Why We Ignore the Obvious at our Peril was named one of the most important business books of the decade by the Financial Times. In 2015, she was awarded the Transmission Prize for A Bigger Prize: Why Competition isn’t Everything and How We Do Better, described as “meticulously researched…engagingly written…universally relevant, and hard to fault.” Her TED talks have been seen by over 13 million people and in 2015 TED published Beyond Measure: The Big Impact of Small Changes. Her most recent book, Uncharted: How to map the fut