Social Capital

Meet SherrySherry is the founder of Goldman Communications Group an award-winning public relations agency. Sherry works with companies and nonprofit associations and their leadership, helping them tell their stories and effectively reach key stakeholders. The agency offers strategic counsel messaging, media relations, corporate communications, thought leadership programming, community and industry relations, and crisis communication. Sherry is also an adjunct professor at the City College of New York.  What's the biggest challenge for companies today that want to be seen, be successful, and be known in today's business and media environment?I think the biggest challenge is being seen and being believed, there is so much stuff out there. Okay. And it's so hard to reach audiences because it's such a fragmented communications environment these days, I mean, you can get your news from whichever channel aligns better with your political views or not. So everyone's not watching the same T. Everyone's not watch