Focus Podcast - Social Media

Paul Gillin is author of the book The New Influencers. We talk to him about the book, his experiences of social media and how they are profoundly changing the use of traditional media for advertising and marketing. www.paulgillin.com.

John Twohig is co-founder of the Ahain Group. They help organisations with Social Business strategy and management by setting clear ROI for the use of social media and alignment with organisational KPIs. In the conversation John talks about the value of creating and supporting an engaged online community and the importance of senior management being seen to understand and participate themselves. John also talks about the online resources the Ahain Group has on their website including Business Reports , case studies and blog post. http://www.linkedin.com/in/johntwohigahaingroup

With online brand management and reputation becoming critical for businesses Adrian spoke to Matthew Brazil about Radian6, one of the leading analytic and measurement tools available to help track online comments and conversations. Matthew is the CEO/Founder of 6Consulting, a London based agency specialising in Social Media Monitoring and an authorised sales agent for Radian6 in the UK. www.radian6.com www.6consulting.co.uk

Adrian spoke to Heather about how she turned her organic gardening and sustainable living business from a turnover of a few thousand pounds to 2.5m pounds using web marketing and now is using podcasting and social media to build her global brand. She talks about how other small businesses could do the same to complete with much larger companies. www.wigglywigglers.co.uk

Adrian talks to David Jennings about his new book "Net, Blogs and Rock 'n' Roll" and how we use friends to help shape shared meanings and values. www.alchemi.co.uk

Adrian talks to Mike Butcher about TechCrunch UK and WebMission '08 - an initiative to help UK entrepreneurs learn from the US experience. http://uk.techcrunch.com

Adrian talks to Lloyd Davis about the London Social Media / Tuttle Club and the concept of it being an open and fluid group where 'conversations' and 'craft' working groups' take place. http://perfectpath.wordpress.com

In this programme Adrian Moss talks to Shel Israel, co-author of the recent best-selling book on corporate blogging NAKED CONVERSATIONS talks about his travels in Europe and about his upcoming book GLOBAL NEIGHBOURHOODS.

The Unicom conference 'Social Tools for Business Use' is being chaired by Dave Gurteen. In this interview Dave overviews the use of social media tools within the business environment. check out www.focusbiz.co.uk/unicom/ for other interviews for this conference.

Jenny Southwell is Head of e-Marketing at First Direct and has launched a range of services and e-sales programmes. In 2007 she will be launching FD Interactive - a web-based service using new technologies to improve customer relations. Jenny talks about how podcasting is helping to service and educate her customers

Heather Gorringe is CEO of Wiggly Wigglers, a mail order company in rural Hertfordshire specialising in products for people who love gardening and wildlife. Heather talks about how podcasting is helping to build her business.

In this programme Adrian Moss talks to Shel Israel, co-author of the best selling book, Naked Conversations about how he sees the corporate world of blogging and podcasting in the US and Europe.