Your Virtual Upline Podcast

Have you ever felt that nagging whisper inside you, telling you something's off, even when you're doing everything 'right' in your business?  Are you tired of the endless pressure, the feeling that your worth is tied to a number, or that you're constantly fighting burnout? If you're honest with yourself, you know this isn't how leadership was meant to feel… In this episode, I rip back the curtain on what I call 'fear-led leadership', or that inherited system of urgency, performance-at-all-costs, and subtle manipulation that's keeping so many good people stuck, and I introduce you to our LOVE-LED™ growth philosophy. This isn't just a kinder tone; it's a complete reformation, a belief-first, trust-driven model that puts people, identity, and sustainable growth first, because this is about building from peace, not pressure. And as a special sneak peek, I'm revealing the upcoming LOVE-LED™ Shift Series, a 5-part blueprint that will give you the exact tools and language to finally lead differently, which will be d

Redefine the Way You Create Content — and Rediscover the Leader You Were Always Meant to Be. TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE!  Are you trying to lead a team, but feeling weighed down with immense pressure to always have to perform? Are you feeling overwhelmed and burnt out because you just don’t know what to do to get people to do the work anymore? Today, I’m joined by Stephanie Whittaker, an OPTAVIA coach and recent graduate of our 30 Days to $1K program, as she shares her personal journey from burnout using fear-led strategies to having a thriving business with a LOVE-LED™ approach. In this episode, Stephanie reveals how she was able to go from performance and pressure, to purpose, presence and peace. If you’re feeling like your leadership has become a burden, then there is hope, and Stephanie’s story is a powerful example that you too can make the shift from fear-led achieving…to LOVE-LED™ leading!  Listen to Learn: 5:18 - The significan

Redefine the Way You Create Content — and Rediscover the Leader You Were Always Meant to Be. TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE!  Has your content felt disconnected lately? Maybe you’ve been showing up, saying the right things, doing all the “strategic” moves, but something still feels off. You’re craving a new way to create that actually reflects who you are and what you believe. If that’s you, I want you to hear this: you’re not behind, and you’re not broken. You’re just ready to lead. And today, I’m going to show you exactly what that looks like. For the very first time, I’m introducing something incredibly important that we’ve been building behind the scenes: the LOVE-LED™ Content Journey. This is our 4-part content strategy that helps you rebuild trust, not just with your audience, but with your own voice. This is not just another strategy. It’s a new standard for how leaders in our space are being called to show up. Because right now, we

Redefine the Way You Create Content — and Rediscover the Leader You Were Always Meant to Be. TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE!  Feeling like you're shouting into the void on social media? You’re not alone—and you’re not crazy. In this episode, I’m calling out what so many are feeling: the “just post more” advice is officially outdated. The scroll is saturated. The noise is deafening. And the grind? It's burning you out. You don’t need another content trick. You need a shift. It’s time to stop creating just to keep up—and start creating from conviction. From purpose. From alignment. Let this episode—and the one before it—remind you: your success isn’t about more content. It’s about different content. Content that actually connects, resonates, and reflects the leader you’re called to be. If you're ready to raise the standard, this one's for you. Listen to Learn: 2:58 - The destructive nature of the fear-led content model that runs on pressure,

Redefine the Way You Create Content — and Rediscover the Leader You Were Always Meant to Be. TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE!  Welcome to a brand new season of Your Virtual Upline! This episode marks a major shift—a powerful realignment with what I believe is the future of our industry: the revolutionary LOVE-LED™ approach. We’ve been standing at a crossroads for too long. And I’m drawing a line in the sand. It’s time to move beyond fear-based strategies and performance-obsessed content. If you're exhausted by the constant pressure to post, perform, and push... and you're craving a path that feels more authentic, more human—this is your invitation. Let’s ditch the hustle. Let’s lead with purpose. And let’s start creating content that actually connects, converts, and feels GOOD doing it. This is the beginning of a new era. LOVE-LED™ leadership starts now. Listen to Learn: 1:57 - The “line in the sand” I’ve drawn and what you’ll be seeing wit

Make sure you opt-in to our weekly LOVE-LED™ Coaching email over on my Instagram account here: @bob_heilig  What kind of leader are you? And when things get tough… What do you want people to remember about how you led? With all the changes happening in our industry—and the recent shutdown of a company many of us knew—real leadership is being put to the test. In this episode, I talk about two very different kinds of leaders. I share real-life examples so you can see what makes them so different—and why it matters. What I share will give you a simple blueprint for how to lead better—especially if you’re building something that’s meant to last. Because if you're chasing legacy, not just success… then LOVE-LED™ leadership is the only way to do it. Listen to Learn: 1:11 - How true leadership emerges in crisis and why challenging times reveal more about a person's leadership style and character than when things are going well 2:12 - The fundamental difference between leading from a place of fear versus leading from

Make sure you opt-in to our weekly LOVE-LED™ Coaching email over on my Instagram account here: @bob_heilig Are you posting consistently, yet you’re getting crickets instead of comments on your product posts? Are you pouring your heart into content, yet the engagement just isn't there? What if the secret wasn’t about what you’re posting, but how you’re connecting? In this episode, I share a really simple two-step LOVE-LED™ strategy that will help you immediately start to increase the engagement on your product posts.  If you’re ready to start having real conversations without being salesy or pushy, then this episode is for you! It will help lead you to some of the most effortless sales you've ever made!  Listen to Learn:  1:43 - Why engagement on product-related posts is the most valuable kind for your business  4:13 - How to get intentional and utilize connection content to strategically drive initial engagement 6:56 - What it looks like to use authentic outreach by starting conversations with everyone who en

Our Free Workshop, 5 Steps to Grow a Thriving LOVE-LED™Beauty Business, is happening March 24th - March 28th, and you can register now by clicking HERE!   Are your product promotions pushing potential customers away? Do you feel like you're constantly chasing sales, only to see them disappear? What if the very strategy you've been taught is the reason your business isn't growing? In this episode, we dive deep into the counterintuitive truth: leading with promotions is often the fastest way to kill your business, and I want to give you a better.  If you want long-term success, stop leading with your products and company. Instead, become known for the problems you solve and the people you help. Are you ready to break free from the hustle of chasing quick wins and start building a business that truly serves? One that’s built on LOVE-LED™ leadership and real impact? You can create a business that puts people first—and when you do, growth follows. Let’s dive in and make it happen! Listen to Learn:  1:42 - Why lead

Our Free Workshop, 5 Steps to Grow a Thriving LOVE-LED™Beauty Business, is happening March 24th - March 28th, and you can register now by clicking HERE!   Are you looking for a way to sponsor more people, more leaders, and people that are willing to do the work? Are you tired of chasing down potential recruits, feeling like you're constantly searching for the "right people" to grow your team? Today, I share the big mistake you’re making when it comes to sponsoring that you don’t even realize you’re making, and what you can do right now to see a big difference in your business by standing out from the rest.  In this episode, I uncover the true foundation of successful team growth and show you how consistent, people-first actions—rooted in a LOVE-LED™ approach—can completely transform your business. Ready to stop chasing and start attracting? Let’s forget the quick fixes and learn how to make your business a magnet for motivated, driven individuals!  Listen to Learn:  2:09 - What you need to start doing instead

Our Free Workshop, 5 Steps to Grow a Thriving LOVE-LED™Beauty Business, is happening March 24th - March 28th, and you can register now by clicking HERE!   Are you tired of shouting into the social media void, with product posts that fall flat? What if I told you the key to unlocking your business growth isn't more content, but a radical shift in your approach? In this episode, we're dismantling the old ways of selling as I share the new way to sell on social media.  Why is this episode so important? If you are still selling the old way of just posting about your products and trying to sell to everyone, then I guarantee that you will be left behind. The only way to successfully sell on social media today is to use a LOVE-LED™ approach, to lead with helping, to speak directly to the person that you want to and to be known more for the problems you solve than the products that you sell. I encourage you to do the scary thing and make this shift in how you show up on social media, because you’ve got something impo

Our Free Workshop, 5 Steps to Grow a Thriving LOVE-LED™Beauty Business, is happening March 24th - March 28th, and you can register now by clicking HERE!   The beauty industry is changing a lot, which probably won’t come as any surprise to you. Today I want to help you answer this important question - is your business ready for what's to come this year?  In this episode, I break down three big challenges you face when selling beauty products on social media—and more importantly, I show you the solution. Our proven LOVE-LED™ approach is the missing piece you’ve been looking for. Without it, you’re stuck. With it, you get the results you actually want. The beauty industry is changing fast, and there’s never been a bigger opportunity than right now. But the future? It’s LOVE-LED™. I don’t want you getting left behind. That’s why I’m excited to bring you this episode AND invite you to our free workshop—so you can stay ahead, stand out, and thrive in this ever-changing industry! Let’s do this! Listen to Learn: 1:5

Our Free Workshop, 5 Steps to Grow a LOVE-LED™Beauty Business, is happening March 24th - March 28th, and you can register now by clicking HERE!   Are you chasing arbitrary numbers and wondering why your business isn’t growing? Did you know that setting goals around results might actually be the reason that you’re stuck? If goal setting feels overwhelming to you, today I share a totally different mindset for you to adopt, which is our LOVE-LED™ approach to goal setting. You’ll hear what happens when you shift your focus to activity-based goals that are tied to growth, and trust me when I say, this one episode could change everything for you and your business!  Listen to Learn:  1:18 - A student’s experience that inspired this conversation and what she is facing now after seeing amazing results recently in her business  6:02 - The problem and reality that most people face when using traditional goal setting methods  12:19 - What the four core activities are that drive business growth and the right way to do the

I’m excited for you to meet today’s special guest, Corbin, as she shares firsthand her story of how she went from being completely stuck to making $1,200 in just 5 days! Corbin has been an Optivia coach for 6 years now who recently attended our Health & Wellness workshop, and in this episode, you’ll hear how it helped reignite her passion and led to her achieving remarkable results using our LOVE-LED™ approach. Corbin’s story is an incredible example of the power of aligning the right person with the right plan at the right time. I just know that a lot of listening can dramatically shift your business using what we teach and coach to as well, and I can’t wait to share more future LOVE-LED™ success stories with you here on the podcast! Listen to Learn:  4:48 - Corbin talks about her success in her business before joining the recent training we hosted and why she decided to register at that specific time [4:48] 11:36 - The importance of being intentional in conversations and leading with love and how this s

Our Free Workshop, 5 Steps to Grow a Thriving Health & Wellness Business in 2025, is happening January 27th-30th. CLICK HERE to register!  If you’re tired of spinning your wheels in your network marketing business and feeling stuck and frustrated, then you need to hear Wanda Turmes’ story. Wanda has been an Optavia coach for three years, and she went from being on the verge of completely giving up—feeling lost and hopeless—to experiencing a complete business transformation in just 30 days. After implementing our LOVE-LED™ approach, Wanda enrolled 7 new clients in a single month (compared to her previous average of 1-2) and doubled her monthly income from $1K to $2K. Even better, she’s now connecting with her ideal clients every day in a way that feels authentic and aligned, thanks to rediscovering her passion and purpose. I’m not exaggerating when I say this is one of the most powerful success stories we’ve ever shared. If Wanda’s story impacted you like it did for me, make sure to reach out to her and le

Our Free Workshop, 5 Steps to Grow a Thriving Health & Wellness Business in 2025, is happening January 27th-30th. CLICK HERE to register!  Are you tired of the "diet mentality" sabotaging your business growth? Do you feel like you're constantly chasing quick fixes and hustling for sales, only to end up feeling burnt out and disillusioned?  In this first official episode of the brand-new year, I share the four ways this diet mentality might be holding you back right now from creating a thriving, sustainable business in 2025. In this episode, you’ll hear the shifts that you need to make in order to embrace a LOVE-LED™ approach and build a business that honors your values, serves your clients authentically, and brings you lasting fulfillment. As always, I’m excited to serve you at a higher level here in 2025 and I hope to see you inside of the upcoming workshop! Listen to Learn 2:21 - How this diet mentality I talk about today correlates with your business  6:12 - The BIG mindset shift around chasing quick r

Let’s be real: if you’re feeling stuck, hesitant, or too scared to take the next step, you’re probably caught up in a red light story. What’s a red light story? It’s the narrative you tell yourself about your business, your company, your products—and most importantly—yourself. These stories quietly creep in, convincing you to hit the brakes on your dreams. But here’s the truth: your success is waiting on the other side of those doubts.  In this podcast episode, I share something deeply special—an audio from a limited series I recorded for Optavia. Over the past year, we’ve had the privilege of working with so many incredible Optavia coaches, and this episode features my friend Kristen, one of their amazing leaders. What we talked about was too good not to share with you. Whether or not you’re with Optavia, this conversation about red light stories is a game-changer for anyone in our profession. So, are you ready to stop hitting the brakes and start building momentum? Listen to Learn 4:30 - The importance of m

Click here to subscribe to our weekly Comma Club Coaching emails! Today, we’re bringing you another ‘My First 1K Success Story’ episode, where you’ll meet a new inductee into what we’re calling “The Comma Club.” I’m joined by one of our students, Nicole Saprikin who is a Norwex Consultant, to share her story. In this episode, you’ll hear how Nicole went from making about $450 a month in her business after four years with Norwex to hitting her first ever organic $1k commission month…in just over 30 days! Nicole’s outlook for her future has completely changed, and the big message from this conversation with her is that it is possible, so don’t give up. By using the right approach and getting the support you need, it can happen for you as well. This is why we’re showcasing students like Nicole and bringing them on to the podcast, because we want to champion this idea of what making $1k a month with your business means. It's a significant milestone that demonstrates you are finally on a better path, and you are d

Today, we’re diving into a powerful concept: the three types of momentum that drive real business growth—personal, team, and company momentum. When you learn how to leverage all three, you’re not just building a business—you’re laying the foundation for sustainable, long-term success. This is essential for anyone serious about thriving in this industry. I want this to shift how you think about momentum and growth because mastering what I’m sharing today isn’t optional—it’s critical. Let’s get to it and build something that lasts. Listen to Learn 1:23 - What personal momentum is, how it serves you and the ways that it can also lead to overwhelm and burnout 3:44 - Why team momentum is the real secret to long-term growth  6:17 - Some of the reasons that company momentum will start to slow and what you can do when this happens 7:17 - A special ask for you regarding how you can support this podcast and its message 7:58 - The two specific things that determine team momentum  10:56 - The simple formula for success i

Feeling stuck or frustrated in your network marketing business? Watching your team struggle and wondering if you’re doing something wrong? You’re not alone. I recently had a conversation with a past client, friend, and fellow leader who’s been feeling the exact same way. In this episode, I’m diving into a problem that’s plaguing in our industry: mismanaged expectations. We have a lot of unrealistic expectations, which are often fueled by hype marketing like I talked about in the last episode. When we measure our success by the wrong metrics or fail to celebrate the progress we have made, we risk burning out or even walking away from the dreams God placed on our hearts. But here’s the truth: the fact that you’re still here—listening, showing up, and leading—means you’re already successful. It’s time to have some tough but necessary conversations about what needs to change in our industry and within ourselves. I truly believe the best days for network marketing—and for you—are ahead. Let’s face these challenges

Let’s be real: social media is packed right now with what I like to call “hype marketing.” You know the posts—“biggest launch in the history of network marketing,” “a compensation plan like nothing you’ve ever seen.” It’s constant. But here’s the truth: these tactics aren’t just overused; they’re actually driving people away and undermining your business’s credibility. If you’ve been caught up in this approach—maybe because it’s what’s being taught or you’re following what everyone else is doing—I want you to know that it’s ok and you can start doing things differently. In this episode, I share the four reasons why hype marketing is hurting your business and I reveal what you can do to start building a lasting business with heart over hype! Listen to Learn 5:00 - How hype marketing sets bad expectations and has you marketing from a place of fear  8:10 - A real life example of what I’m seeing in the marketplace at this time 10:27 - A special ask for you regarding how you can support this podcast and its messag