Launch Yourself - Career, Business Or Brand

If you're not sure about the whole "New Year, New You" thing, or are feeling pressured and overwhelmed about how to "start the year off right," this episode is for you.  Launch Yourself Show Notes: https://LaunchYourself.co/63 Launch Yourself Community: https://LaunchYourself.co/join

If you love creating a plan for your business, but you're not necessarily great at following a plan, you're not alone. I outline my annual business planning process - what I do every year that works, and what I've found that doesn't work for me. And how I'm doing my annual planning for 2022. I share my starting reflections phase, how that informs my word of the year, and then gets turned into a paper calendar plan, to a detailed profit plan - all the things! Launch Yourself Show Notes: https://LaunchYourself.co/session62 Launch Yourself Community: https://LaunchYourself.co/join

Dream Team Series Inside you'll learn the signs it's time to grow your business with a team member, at any stage - and when it's time, how to ensure your team is profitable for your business. I share four different ways your hiring process can actually decrease your business profits - so avoid them at all costs. And also three ways to prevent this from happening to your business - hire with profitability in mind.  Launch Yourself Show notes: https://LaunchYourself.co/session61 Get a free guide on How to Find Your Dream Team - scaling your business without sacrificing your profit at: https://launchyourself.co/hire

Special Series - Dream Team brought to you by an HR professional and owner of an HR consulting agency, Melissa Anzman.  Inside you'll learn how to know exactly who to hire next at any stage of your business, applicable for contractors or full-time employees. There are a few steps to walk through to identify the best next hire to get you into your zone of genius and for your new team member to deliver results.  Launch Yourself Show notes: https://LaunchYourself.co/session60 Get a free guide on How to Find Your Dream Team - scaling your business without sacrificing your profit at: https://launchyourself.co/hire

Do you like knowing what's going on in other people's businesses? We work with many digital businesses and have a pulse on what's working and what's not converting, right now. Today we tackle quizzes and webinars: how to use a quiz as a lead generation tool effectively and how live webinars are currently converting as part of launches.  Launch Yourself Shownotes: https://LaunchYourself.co/session59 Launch Yourself Community: https://LaunchYourself.co/join

There is a lot of advice going around about what you NEED when it comes to your business - hire full-time employees (your team) and invest in high-level programs to help you run it (the tech). Here's how to think about both topics for your own business, to ensure you get an ROI on your investments.  Get full show notes and more information here: LaunchYourself.co/58

There are so many marketing myths out there, to successfully sell digital products and courses. We bust three of them, including why you need to stop waiting for a guru to save your business and lean in to the strategy behind their success instead. Get full show notes and more information here: LaunchYourself.co/57

If you have an expertise or service-based business, being a "course creator" shouldn't be your ultimate goal. Instead, digital products and courses should be a part of your overall business strategy. Get full show notes and more information here: LaunchYourself.co/56

Online summits are a great way to grow your reach and audience and get known as an expert in a specific space. Jaime Slutzky shares how she used a summit to grow her business in a new space and shares how to get speakers, attendees, and the time and effort commitment needed. Get full show notes and more information here: LaunchYourself.co/55

Get started with these 4 tactics to bring in ongoing organic leads and traffic of qualified buyers for your online course or services. While they are a long-tail approach at growing your audience, it is time spent wisely as these strategies will bring in targeted traffic in an ongoing basis.  Get full show notes and more information here: LaunchYourself.co/54

As a course creator or service provider, having an inconsistent income can be scary, especially if you don't have your financial systems in place. Parker shares easy bookkeeping strategies (and tactics) for you to get started at any stage of your business - including when to get specialized help.  Get full show notes and more information here: LaunchYourself.co/53

Digital products, courses, and membership sites that sell are created differently than those sitting on the shelf. They are built as part of your overall business transformation statement. Learn how they fit into your business and how they can be created at scale, so that they bring you ongoing income.  Get full show notes and more information here: LaunchYourself.co/52

In today’s episode, Colleen MacDonald shares her story of becoming an ultra-marathoner after a career transition which became a catalyst for her own consulting business. Leveraging how she makes it through difficult races, she knew she had the mental aptitude to make it in her own business. Get full show notes and more information here: LaunchYourself.co/51

In today’s episode, I share with you some ways to handle a fellow entrepreneur stealing your idea - whether on purpose or by accident. And how to prevent it from happening in the future while still being able to validate your ideas and keep your creativity flowing. Get full show notes and more information here: LaunchYourself.co/50

In today’s episode, Sarah Spitsen of Feya Candles shares how she turned a failed business around through grit, lots of hard work, and listening to her gut when making big decisions. She blazed her own entrepreneurship path while always keeping her mission of giving back to the community at the core of what she does, and shares how she stays so focused. Get full show notes and more information here: LaunchYourself.co/49

In today's episode, we talk about three ways you can sell more to your email list, even if it's small, with a bonus method as well. These secrets include how to make the ask, using your emails intentionally, and when to send your emails out. Get full show notes and more information here: LaunchYourself.co/48

In today’s episode, Jarod Spiewak shares how he built his agency in an unusual way - through a freelancer exchange platform. And because he's an SEO expert, we spend about 20 minutes talking all things SEO, google search, what's working right now, and what to stay away from. Get full show notes and more information here: LaunchYourself.co/47

Learn how to start narrowing down your transformation statement for your course or digital product, by considering these four strategies to get you started: before and after, obstacles to start, just starting, and crossing the bridge. Get full show notes and more information here: LaunchYourself.co/46

In today’s episode, Megan Hamilton shares her path to entrepreneurship, stepping into showing up as who she is online, and relaunching after a launch-fail. She shares why she knew she needed to get super clear on who she serves and how she finds buyers for her course on social media - and everything in between. Get full show notes and more information here: LaunchYourself.co/45

In today’s episode, I share three reasons why copying someone else's launch plan, plug-and-play formula, or other guru playbook isn't going to lead to sales for YOUR digital product or course. The main reasons - you're missing you in that plan, you are missing so many components that make up the success of a launch, and your audience is different and has very different needs and wants. Get full show notes and more information here: LaunchYourself.co/44