Synopsis
Life coaching tips and theory with John Kim & Noelle Cordeaux from JRNI!
Episodes
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Authentic Marketing for Coaches: Why Being Real Beats Being Perfect (ft. Tim Brownson)
22/08/2025 Duration: 47minIn a world where it's getting harder to tell what's real from what's fake, how do coaches build authentic businesses that actually work? Join Noelle Cordeaux, CEO of Lumia Coaching, and Tim Brownson from The Fully Booked Coach for an honest conversation about the power of showing up as yourself in your coaching practice. Tim shares his "25-client strategy" why you only need 25 clients a year to build a successful coaching business, and how authenticity (not perfection) is what attracts them. In this episode, you'll discover: Why being vulnerable in your marketing creates stronger client relationships How to balance authenticity with professionalism The surprising power of newsletters over social media for client acquisition Why most coaches fail (hint: it's not because they're bad at coaching) How to overcome the cultural pressure to present a "perfect" image online Real examples of successful coaches who built their brands around being genuinely themselves Whether you're just starting your coaching journey
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Creating Real Community: Third Spaces, Hosting Retreats, and the Art of Being (ft. Kathryn Schwarz and Emma Landau)
15/08/2025 Duration: 01h03minIn a world where genuine connection feels increasingly rare, how do we create spaces where people can truly belong? Join Noelle Cordeaux, CEO of Lumia Coaching, for an inspiring conversation with two community builders: Emma Landau, who opened Philadelphia's Maisy's Meeting House as a "third space" for authentic connection, and Kathryn Schwarz, a human design coach crafting gentle retreat experiences that prioritize transformation over time. (Sign up for her Wild Blooms retreat, a gentle 3-month journey helping women nurture their unique creativity through Human Design wisdom and nature immersion) Together, they explore: Why third spaces matter and how they've disappeared from our culture The art of creating intentional containers for vulnerability and growth Embodied leadership and courage Building sustainable businesses in the emerging "meaning economy" Moving beyond "passion project" dismissals to recognize authentic value Practical advice for anyone scared to create something meaningful Whether you're a
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The New ICF Code of Ethics: What Coaches Need to Know
25/07/2025 Duration: 31minThe ICF Code of Ethics just got updated, and every coach needs to know what's changed. Lumia CEO Noelle Cordeaux sits down with beloved Lumia instructor and former CIA executive Bonnie Stith to break down the new ICF Code of Ethics updates that every practicing and aspiring coach should understand. (Spoiler alert: The changes are mostly reorganizational, but they're important for understanding coaching's evolution as a mature profession.) We dive deep into what these updates really mean... from the new section headings that make ethics more accessible, to how technology and AI are changing our responsibilities around client confidentiality. Bonnie shares her wisdom on the "mortal sins" of coaching... the ethical missteps that coaches must avoid, like setting the client's agenda, giving advice, or making the session about the coach's wisdom instead of the client's. Whether you're preparing for your ICF credential exam or simply want to understand how to practice coaching with the highest ethical standards, thi
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The Wellness Industry is Splitting in Two. Here's What Coaches Need to Know. (ft. Paul Chamberlain)
20/06/2025 Duration: 55minHere's a compelling podcast description for this episode: The wellness industry is experiencing a seismic shift, and as coaches, we need to understand what's happening now. In this eye-opening episode, Lumia Coaching founder Noelle Cordeaux sits down with futurist and Lumia alum Paul Chamberlain (Smart Funny Tortured) to explore the two major trends reshaping wellness in 2025. (Spoiler alert: every prediction Noelle has made about the wellness industry over the past decade has come true, so you'll want to pay attention to this one.) We dive deep into the "anti-optimization" movement... a powerful consumer shift away from high-tech, expensive wellness toward low-pressure, human-centered experiences where social and mental wellbeing matter most. Paul shares insights from his new framework "Smart Funny Tortured," designed for the growing population of people who were told to "pick one path" but now need to navigate a world that rewards generalists and synthesizers. Whether you're a seasoned coach or just starti
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2025 Coaching Trends Pt 1: The Great Digital Detox & What It Means for Coaches
13/06/2025 Duration: 41min2025 Coaching Trends are here! Ready to understand the seismic shift happening in wellness right now? In this brand new trends episode, Noelle Cordeaux, CEO of Lumia Coaching, breaks down the most significant market transformation of 2025... the Great Digital Detox. As the wellness industry explodes toward $9 trillion by 2028, it's splitting into two distinct camps. While half the market chases high-tech optimization, the other half is desperately seeking analog everything. Noelle shares exclusive market research revealing why "brain rot" became Oxford's 2024 Word of the Year, how Gen Z is leading the charge back to pre-digital hobbies, and what this means for coaches everywhere. Discover the teen wellness crisis creating unprecedented coaching opportunities, why companies are finally implementing digital disconnection policies, and how coaches are becoming "social first responders" in our increasingly disconnected world. From wellness tourism to workspace wellness, there's a fundamental shift in how humans w
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Beyond the "Coach" Label + Finding Authentic Ways to Serve (ft. Kathryn Schwarz)
06/06/2025 Duration: 54minReady to break free from traditional coaching rules? In this brand new episode, we dive deep into the transformative journey of Kathryn Schwarz, a Lumia alum who discovered that her authentic path looked nothing like conventional life coaching. Kathryn joins Noelle to share her accordion-like relationship with coaching—from ABC Studios producer to Lumia student (for personal development, not coaching!), to event producer, to Reiki practitioner, to Human Design guide. Hear about how she learned to trust her intuition over strategy, why she stepped away from the "coach" label entirely, and how Human Design revolutionized both her practice and her life. Everything Life Coaching is brought to you by Lumia-- at Lumia, we train and certify impact-driven coaches, making sure they’ve got all they need to build a business they love and transform lives, on their terms. Become a life coach, and make a bigger impact on the world around you! Schedule a call with us today to discuss your future as a coach. Music in this ep
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Inside Lumia's NEW Business Curriculum (The Complete Overhaul!)
16/05/2025 Duration: 52minReady to revolutionize your coaching business? In this brand new episode, we take you behind the scenes of Lumia's completely refreshed business curriculum! Joyce Chen, executive coach, brand strategist, and beloved Lumia instructor, joins Noelle to get into the details of the evolution of our entrepreneurship, branding, and sales training. You'll discover practical frameworks that transform your unique story into a thriving coaching practice, explore our updated approach to authentic client enrollment, and learn how new tools like AI can complement (never replace!) your coaching business. Whether you're interested in becoming a coach, a current student eager to maximize the new resources or an alum considering a refresher course, this episode provides a roadmap to building a coaching business that feels genuinely aligned with who you are. John Kim (The Angry Therapist) and Noelle Cordeaux (CEO of Lumia) are teaming up to tackle the big world of positive psychology, meaning, and life coaching. Everything L
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Beyond Social Media: Building Your Life Coach Practice Through Strategic Partnerships and Community
21/03/2025 Duration: 29minIn this episode of Everything Life Coaching, Noelle Cordeaux (CEO of Lumia) tackles one of the most common questions from coaches: "Do I have to use social media to find clients?" Discover practical, actionable strategies for building your coaching practice through in-person and virtual communities without relying on social media. Noelle explores how to identify strategic partnerships in your local area, approach potential collaborators, and create meaningful connections that lead to coaching opportunities. Whether you prefer in-person networking or virtual engagement, this episode provides a roadmap for coaches to expand their reach authentically while playing to their personal strengths. Everything Life Coaching is brought to you by Lumia-- at Lumia, we train and certify impact-driven coaches, making sure they’ve got all they need to build a business they love and transform lives, on their terms. Become a life coach, and make a bigger impact on the world around you! Schedule a call with us today to discuss
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How Coaching is Changing the World (And How You Can Be Part of It)
18/10/2024 Duration: 40minIn a world grappling with wave after wave of challenges, a quiet revolution is unfolding. It's not driven by new technology or policy changes, but by the power of human connection and growth. This revolution is coaching, and its impact is reshaping our world in subtle and profound ways. Recently, Lumia CEO Noelle Cordeaux sat down with Lumia Instructor Chris Clark to explore this transformation on The Everything Life Coaching podcast. Their conversation revealed the coming waves of change, driven by coaches across various sectors of society. Let's dive into how coaching is not just changing lives, but changing our world. Everything Life Coaching is brought to you by Lumia -- at Lumia, we train and certify impact-driven coaches, making sure they’ve got all they need to build a career they love and transform lives, on their terms. Become a life coach, and make a bigger impact on the world around you! Schedule a call with us today to discuss your future as a coach. Music in this episode is by Cody Martin, used
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Embracing Neurodiversity in Coaching
11/10/2024 Duration: 19minAs a coach, understanding and embracing neurodiversity is important for practicing ethically. It’s also a real opportunity to expand our impact and create truly inclusive spaces for growth and transformation. At Lumia, we recognize the importance of this topic, especially as we've come to understand that many members of our own coaching community are neurodiverse. Today, let's explore the intersection of neurodiversity and coaching, and how we can better support and empower neurodiverse individuals in our practice as coaches. Everything Life Coaching is brought to you by Lumia -- at Lumia, we train and certify impact-driven coaches, making sure they’ve got all they need to build a career they love and transform lives, on their terms. Become a life coach, and make a bigger impact on the world around you! Schedule a call with us today to discuss your future as a coach. Music in this episode is by Cody Martin, used under a creative commons license. The Everything Life Coaching Podcast is Produced and Audio Eng
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ICF Core Competency: Evokes Awareness
04/10/2024 Duration: 38minEvoking awareness is a fundamental aspect of creating change in coaching. It's about helping clients see things in new ways, challenge their assumptions (with permission and kindness!), and discover new possibilities. As defined by the International Coaching Federation, Evokes Awareness means "facilitating client insight and learning by using tools and techniques such as powerful questioning, silence, metaphor or analogy." This competency is made up of eleven sub-competencies, as awareness is one of the most complex aspects of coaching. Everything Life Coaching is brought to you by Lumia -- at Lumia, we train and certify impact-driven coaches, making sure they’ve got all they need to build a career they love and transform lives, on their terms. Become a life coach, and make a bigger impact on the world around you! Schedule a call with us today to discuss your future as a coach. Music in this episode is by Cody Martin, used under a creative commons license. The Everything Life Coaching Podcast is Produced an
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Becoming a Six-Figure Coach: Real Talk on Finding Success and Making an Impact (Ft. Jason Moss)
27/09/2024 Duration: 45minIn a recent heart-to-heart on The Everything Life Coaching Podcast, two seasoned coaches – Noelle Cordeaux, CEO of Lumia, and Jason Moss, an experienced business coach, pulled back the curtain on what it really takes to thrive as a professional coach. They didn't shy away from the tough stuff – the fears that keep them up at night, the self-doubt that creeps in when they least expect it. But they also illuminated the momentum of finding your community, those fellow coaches who lift you up, push you forward and remind you why you started this journey in the first place. If you’re eager to get to the next level in your coaching journey, listen in to learn the mindset shifts that were necessary in their own journeys to propel them from struggle to success. Everything Life Coaching is brought to you by Lumia -- at Lumia, we train and certify impact-driven coaches, making sure they’ve got all they need to build a career they love and transform lives, on their terms. Become a life coach, and make a bigger impact
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Are You In? Coaching is a Social Movement That's Changing the World
13/09/2024 Duration: 46minLumia CEO Noelle Cordeaux sat down with Lumia instructor Chris Clark to discuss how coaching is evolving into a powerful social movement. The global pandemic forced many of us to confront a haunting question: "Is this all there is?" This collective awakening has fueled a surge in demand for coaching, as people seek ways to create more meaningful lives and careers. Many are now exploring coaching as a new career path, looking to ignite their passions and make a real difference in the world. Everything Life Coaching is brought to you by Lumia -- at Lumia, we train and certify impact-driven coaches, making sure they’ve got all they need to build a career they love and transform lives, on their terms. Become a life coach, and make a bigger impact on the world around you! Schedule a call with us today to discuss your future as a coach. Music in this episode is by Cody Martin, used under a creative commons license. The Everything Life Coaching Podcast is Produced and Audio Engineered by Amanda Meyncke.
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Turning Blockers to Breakthroughs as a Coach
06/09/2024 Duration: 44minIn a recent conversation on the Everything Life Coaching podcast, Lumia co-founders John Kim and Noelle Cordeaux get very real about the impact of personal and professional challenges on their coaching journeys. Everything Life Coaching is brought to you by Lumia -- at Lumia, we train and certify impact-driven coaches, making sure they’ve got all they need to build a career they love and transform lives, on their terms. Become a life coach, and make a bigger impact on the world around you! Schedule a call with us today to discuss your future as a coach. Music in this episode is by Cody Martin, used under a creative commons license. The Everything Life Coaching Podcast is Produced and Audio Engineered by Amanda Meyncke.
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ICF Core Competency: Listens Actively
23/08/2024 Duration: 25minDiscover the ICF Core Competency of Active Listening in coaching. Learn the six sub-competencies and how they enhance understanding, trust-building, and change. In the field of professional coaching, the International Coach Federation (ICF) Core Competencies guide coaches in their practice and professional development. These core competencies satisfy two needs – they’re both a theoretical framework for the work of coaching and an honest reflection of the collective understanding and commitment of ICF coaches worldwide towards upholding the highest standards in their work. Everything Life Coaching is brought to you by Lumia-- at Lumia, we train and certify impact-driven coaches, making sure they’ve got all they need to build a business they love and transform lives, on their terms. Become a life coach, and make a bigger impact on the world around you! Schedule a call with us today to discuss your future as a coach. Music in this episode is by Cody Martin, used under a creative commons license. The Everything
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Living in Alignment: The Key to Authenticity and Fulfillment (ft. Charisse M. Williams)
02/08/2024 Duration: 44minAlignment is about living in a way that feels true to who you are and what you want out of life. As a life coach, getting a handle on living in alignment is key—not just for you to live your own best life, but for your ability to guide your clients effectively. In this episode of the Everything Life Coaching podcast, Noelle Cordeaux and leadership coach Charisse M. Williams talk about what alignment means for them - and you! Charisse M. Williams is a leadership and well-being coach who specializes in helping high-achieving leaders create work-life harmony and build strong teams. With 25 years of experience in the nonprofit sector, focusing on human rights, education, and criminal justice reform, Charisse brings a wealth of knowledge to her coaching practice. As a former executive in various organizations, Charisse has launched program sites, raised millions of dollars, and driven transformational change for communities. Her journey to becoming a full-time entrepreneur and coach was inspired by her own exper
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Is Life Coaching a Scam?
19/07/2024 Duration: 53minIs professional coaching a scam? Recent articles in major publications like The New York Times and ProPublica have cast a critical eye on the life coaching industry, highlighting serious concerns about unethical practices and questionable training programs. Lumia is a leader in the coaching industry and we believe it's important to address these issues head-on. Noelle Cordeaux, PCC, CEO of Lumia Coaching, and Chris Clark, PCC, COO and instructor at Lumia, recently sat down on the Everything Life Coaching podcast to discuss these articles, the state of the coaching industry at large, how to identify reputable training programs, and the transformative impact coaching can have when practiced ethically. Everything Life Coaching is brought to you by Lumia-- at Lumia, we train and certify impact-driven coaches, making sure they’ve got all they need to build a business they love and transform lives, on their terms. Become a life coach, and make a bigger impact on the world around you! Schedule a call with us today
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Why Should You Get Your ICF Credential?
12/07/2024 Duration: 43minAt this time, the coaching industry is experiencing significant growth. The wellness economy is projected to surge from $5.6 trillion to $8.5 trillion by 2027. The rise in popularity of coaching has been heightened by global events like the pandemic, which sparked a collective realization about the importance of purpose and meaning in our lives. For those interested in enhancing their coaching mastery and credibility in the field, the International Coaching Federation (ICF) has designed a progressive system of credentials - moving from Associate Certified Coach (ACC) to Professional Certified Coach (PCC) to Master Certified Coach (MCC). This system is intentionally staircased from one level to the next based on the total number of client coaching hours that a coach has performed because coaching is a craft that requires practice to perfect. In this expanding market, an ICF credential serves as a way to enhance and legitimize your coaching skills. Not only that, with only 50,000 ICF credentialed coaches worldw
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How to Host a Successful Coaching Retreat (ft. John Kim)
05/07/2024 Duration: 37minHosting retreats can be a transformative experience for both you as a coach as well as for your participants. Whether you're planning a small, intimate gathering or a larger event, the process involves careful planning and attention to detail. Lumia Coaching co-founder John Kim has hosted retreats and events of all sizes – from large gatherings to more connected events held at his home and retreat space in Idyllwild, CA. In this conversation between John and Lumia CEO, Noelle Cordeaux, we'll explore the essential steps to organize and host a successful retreat. Everything Life Coaching is brought to you by Lumia-- at Lumia, we train and certify impact-driven coaches, making sure they’ve got all they need to build a business they love and transform lives, on their terms. Become a life coach, and make a bigger impact on the world around you! Schedule a call with us today to discuss your future as a coach. Music in this episode is by Cody Martin, used under a creative commons license. The Everything Life Coac
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The Transformative Power of Pilgrimage and Walking (ft. Chris Clark)
28/06/2024 Duration: 35minOne trend that has been gaining attention is the concept of pilgrimages and the profound connection people have with walking in nature. Chris Clark's unique practice, which combines leadership coaching, spiritual mentorship, and shamanic healing, makes her the perfect person to dive into this topic alongside Lumia founder, Noelle Cordeaux. Chris Clark, PCC, is an instructor in Lumia’s life coach training program. She’s also a seasoned leadership coach with a unique practice that integrates nature-based techniques and spiritual mentorship. With a 20-year background in communications, marketing, nonprofit, and higher education spaces, Chris brings a wealth of experience to her coaching practice. Chris has developed a multifaceted approach that combines her diverse interests and expertise into a cohesive body of work. Her coaching practice is rooted in her background in environmental conservation, which sparked her interest in exploring nature-based techniques and spirituality. Chris is also trained as a shama