Tactical Dent Tech

On this episode of the Tactical Dent Tech podcast, we dive into the difference between being cheap and being frugal, especially when it comes to thriving in 2025. While being cheap often leads to cutting corners, a frugal attitude focuses on smart spending, long-term value, and strategic investments that bring lasting returns. We’ll explore how adopting a frugal mindset can help you grow your business, improve your skills, and position yourself for success in the coming year. Tune in to learn how to make every dollar count without sacrificing quality or opportunity in your life and business.

In this episode we focus on the lifelood of any business, LEADS! We touch on how often you should follow up with prospects looking to have their vehicle repaired by your PDR company. Also how to help them choose you when they have talked to several PDR companies or body shops and can't decide who to use. This episode is packed with useful info for growing your PDR company! 

In this episode of Tactical Dent Tech I discuss tax strategy with my friend Marc Ruiz, so if you would rather keep your hard earned money and build a real estate empire than pay it all to uncle Sam, this is your episode. 

Meet Martin Sadler, a standout talent in the Paintless Dent Repair (PDR) community, recognized on the Tactical Dent Tech podcast. From his early days as a panel beater to his current expertise, Martin’s journey is inspiring. Known for tackling extreme repairs, like a collapsed door from a high-impact point, Martin demonstrates unmatched patience and skill. Discover his repair strategies, shop insights, and journey to becoming a go-to expert.

Steve Camperson trained with us eight years ago and has since carved a remarkable path in the dent repair industry. Starting in retail repair, he quickly advanced to running his own high-end shop. Now, he lives his dream on a 50-acre property in Tennessee, where he continues mobile repair. Steve loves the flexibility and independence his work offers, allowing him to enjoy his property while setting his own schedule.

In this episode you will learn the ins and outs of building a door knocking team with expert Grace Anderson. She guides us though the hireing process, red flags and much more. 

Ok my friends in this episode I go over some of the common mistakes of training and why some guys may not be learning as fast as they should. I also speak about one of the most impactful books in PDR that is Frank T Sargent’s book called Metal Bumping. Although this book was first written in 1939 it still has critical theory that applies to today’s advanced repairs.

In this episode of the Tactical Dent Tech Podcast, we’re diving into why creating a clear mission and vision is critical for your PDR business. Your vision defines where you're going, setting your long-term goals, while your mission is how you’ll get there—mapping out the steps to achieve lasting success. 

In this episode I go over the pros and cons of facebook pages and give practical advice on how to use them. 

In this episode of the Tactical Dent Tech podcast, titled "Is SEO Dead?", John Highley dives into the evolving world of search engine optimization. Exploring whether SEO is still relevant, John shares personal experiences and advanced strategies, debunking myths, and providing actionable tips. Whether you've struggled with SEO or are looking to enhance your approach, this episode offers insights into making SEO work efficiently in today's digital landscape.

Join John and Angela on the Tactical Dent Tech podcast, where we dive into the raw and real challenges of working together as a husband-and-wife team in the PDR industry. From navigating struggles to celebrating successes, we share the pros and cons of our journey, offering insights you won't hear in many other industries. We lay it all out, helping you understand what makes it work at the end of the day.  

John & Angela will be dropping several podcast every month, they have been married for 23 years and have worked with eachother in business running a 7 figure PDR company. Angela still works for the company speaking to Dent Technicians who need marketing help every day. 

Welcome to the Tactical Dent Tech podcast with John Highley. Join a global movement of dent technicians dedicated to innovation, intelligence, and skill. This season, we dive into the booming paintless dent removal industry, exploring strategies to make your content go viral and attract customers without relying on insurance companies. Learn how to leverage social media marketing, create gratifying videos, and implement predictable formulas to capture leads and grow your business. Whether you're a seasoned pro or just starting out, this podcast provides the insights you need to succeed in the ever-evolving world of dent repair. Let's get this revolution started!

In this episode of the Tactical DentTech podcast, host John Highly introduces his friend, Dave Carroll, the owner of dope marketing. They discuss various marketing strategies specifically tailored for the paintless dent removal (PDR) industry. The focus is on laser-targeted marketing, which includes direct mail campaigns, door hangers, and yard signs, all designed to reach potential customers in specific neighborhoods. They emphasize the importance of being OmniPresent, meaning having a strong presence in the target market through multiple channels. Dave explains how his company, dope marketing, uses data from businesses to create laser-focused direct mail campaigns, enabling PDR technicians to reach the right customers effectively and increase their business's professionalism and growth. The episode highlights the significance of continuously marketing and positioning oneself as an expert in servicing specific vehicle makes and models or targeting high-end homeowners for affluent clients. Listeners gain valu

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